“Meet Mr. God”
Published: Sun, 09/20/20
The subject line to this email was originally a headline written by the late, great, and utterly brilliant copywriting master Jim Rutz.And, it…
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The headless horseman of headlines
Published: Sun, 09/20/20
Since ne t month is already Halloween time…One of my favorite Halloween cartoons is the Disney one about the Headless Horseman. He’s basically a guy…
The Weekly World News of copywriters
Published: Sun, 09/20/20
One of my most prized copywriting, marketing, email, etc possessions is the stack of old Weekly World News issues I procured a couple years ago.Each…
Advice to people who are awful at selling themselves
Published: Sat, 09/19/20
It’s an amusingly cruel irony how many freelancers can write copy to sell their clients’ products and services, but run around in circles on their…
The most freakishly fascinating sales letter headline ever written
Published: Sat, 09/19/20
One of my favorite Jim Rutz headlines is:“The 8 Best Ways To Kill Your Husband”Reason why is, it shows one of the things about Jim Rutz that…
How to create your own copywriting tactics
Published: Sat, 09/19/20
One of the best copywriting lessons I ever done learned-ed-ed was ironically from someone who likely doesn’t even know what copywriting is.Here’s the…
Half the trick of being a great copywriter
Published: Fri, 09/18/20
Once upon a time, the late, great Clayton Makepeace interviewed the late, great Jim Rutz about copywriting.At the time, they were 2 of the top 3 or 4…
Ghost stories that’ll scare the hades out of your competition
Published: Fri, 09/18/20
One of the most valuable books I possess is a big, green binder full of copywriting and marketing trainings I printed out and stuffed inside it. One…
Sales seduction secrets of a 40-year old virgin
Published: Thu, 09/17/20
More insights into the psyche of the late, brilliant copywriter Jim Rutz:(Easily one of the best 3 or 4 greatest copywriters who ever lived)In the…
The "Sheldon Cooper" of copywriting’s super creativity secret
Published: Thu, 09/17/20
Once upon a time, the great Brian Kurtz interviewed the great A-list copywriters John Carlton & David Deutsch about the late, great copywriter Jim…