My shameful “guilty-pleasure” swipe file
Published: Thu, 09/17/20
Confession time:I was never a middle-aged virgin.I have never been described as being a “Sheldon Cooper”-like (the socially inept and idiosyncratic…
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elBenbosaurus Rex gives “How to get started” advice to a fellow techno dinosaur
Published: Wed, 09/16/20
Earlier this year, a question adorned my inbo :===Ben,I'm sold on the idea of building an online business based on email sales of a modified version…
Writers voting for their own destruction
Published: Tue, 09/15/20
I first wrote about this a few months ago.But, I was reminded of it recently due to some affiliate adventures with another business venture.Here's the…
Tribute to the almighty typo
Published: Mon, 09/14/20
Came an email a few months back:===Hi,Just a brief note - I am on the AWAI mailing list. Today they are promoting your course. The email says "...So I…
Roto-rooting out all that horse pewp you’ve been taught about email marketing
Published: Sun, 09/13/20
Came a question from a new faithful Email Player of the Horde recently:QUESTION: What advice do you have for an email sequence when people download a…
What the perfect copywriting client looks, smells, and behaves like
Published: Sat, 09/12/20
Let me tell you a story about someone I consider to be the perfect client.Who, it just so happens, is now hiring.I first met this unsung hero of a…
Why I don't cater to people in the "make money online" market
Published: Fri, 09/11/20
Over the last few years, I have noticed something about people who sell in the “make money online!” market. And that is, they mostly make terrible…
How to play the marketing game on "god-mode"
Published: Thu, 09/10/20
One of my prized & precious possessions is an NES game genie.Some smart bloke figured out how to manipulate NES (the original Nintendo system) games…
The magic of insanity
Published: Wed, 09/09/20
“Insanity is wasting your life as a nothing when you have the blood of a killer flowing in your veins. Insanity is being shit on, beat down, coasting…
If a man with the last name “Guru” says it, it must be true
Published: Tue, 09/08/20
After this past weekend’s onslaught of emails selling the insanely generous & valuable Gene Schwartz seminar offer & bonus package for a mere $20, a…