“Meet Mr. God”
Published: Sun, 09/20/20
And, it perfectly illustrates something he did often in his copy.
And that is what I call “David Lynch” copywriting.
Here's what I mean:
One of the things TV & movie director David Lynch does better than probably anyone in movies is, he constantly fills his movies and TV shows with random & weird stuff so that there is practically always something off-key going on grabbing your attention. It keeps sucking your mind back in before it wanders off and forces the viewer to ask “what is that...” and have to stick around to get the answers.
He did this especially well in his cult hit show “Twin Peaks”.
Like, for example:
The chick with the eye patch, the dancing midget in the main character’s dreams, weird music, a room service waiter who sees the main character bleeding to death in his hotel room and gives him a thumbs up as he lays there, a lady who walks around carrying a log everywhere she goes… and the list goes on. Every scene, every character, every line of dialog (for the most part) has something weird, out of the ordinary, out of place, or somehow random going on.
And it works like crazy to keep attention.
In David Lynch’s case, he’s a “disturb, offend, or mystify” moviemaker.
And I have noticed Jim Rutz did a similar (not necessarily the same) thing in his ad copy, his headlines, the artwork, and the list goes on.
Thus headlines like "Meet Mr. God."
There are many examples of this in the “Read This Or Die” swipe file.
If this interests you, here are the details:
This swipe file is made up of 200+ Jim Rutz ads & promos spanning all kinds of markets big and small, for some of the most successful direct mailers on the planet — as well as ads selling himself as a potential husband or his books persuading Christians to switch to house churches… he was all over the map…
Plus, here’s something else.
If you…
1. Use my affiliate link below to get the swipe file
2. Forward me your receipt by tonight, Sunday September 20, at midnight EDT
3. I will send you:
“Ravings of an Adman!”
This eBook is a compilation of Email Players inserts I did a couple years ago that were wildly popular and, in some ways, more tactically-useful than the issues they were included with.
Some of the secrets in this bonus eBook include:
* A nagging Facebook woman’s secret to selling high-ticket health offers without needing to make any claims, citing any benefits, or possibly even having to mention your product!
* WebMD’s clever trick for writing long copy sales letters and emails people almost can’t resist reading word-for-word.
* Why it’s borderline immoral and evil not to outright SHAME your leads, market, customers, and clients into buying your products & services.
* The irony of all the testing “experts” running around pounding their chests on social media or on stage about their tests and experiments.
* A secret way to get critical market data without needing any complicated or sophisticated tests, software, or thousands upon thousands of website visitors each day.
* The strange (but true) way I use to “get away” with strategically sending blatant sales pitch emails that lack any value or content.
* 3 email “power words” that can put lots more sales in your squealing little piggy bank.
* A “mini swipe file” of 9 high-selling headlines (easily “adapted” to email subject lines) from one of the greatest copywriters who ever lived you’ve probably never even heard of.
* The founding father of online advertising’s secret to knowing (without running a single test or asking another soul’s opinion) if an email is worth sending to your list or not.
* How to write emails that make otherwise boring or irrelevant topics exciting and fascinating.
* The “sock secret” to writing an endless number of emails that can sell the hell out of commodities.
* The TURP (not Trump) method used by the FBI & high-level hundred million dollar corporate negotiators to blast up your response, sales, and profits.
* The wannabe reverse engineer’s guide to knowing the mentality about how I start emails.
* A disgraced blockbuster Hollywood director’s dirty little secret to making movies that not only break box office records but can shatter your sales records too.
* 15 little-known & fascinating facts about the mysterious, insult-slinging recluse who was the greatest email copywriter who ever walked the earth.
* A nearly “fool proof” email sale sequence structure almost any business can use to blast up sales with as little as an hour or so of “work.”
* Advice to people who find copywriting to be more like slitting their wrists and bleeding over the page than “writing.”
* Down & dirty “stealth” research tips that have been worth — literally — millions in sales of my own products and probably tens of millions collectively to clients I used to work with.
* Another research tip (straight from the lips of the World’s Greatest Copywriting Coach) that has helped me invade multiple markets and niches I knew nothing about prior and make big sales out the gate.
* What the world’s most secretive A-list copywriter (99% chance you’ve never heard of him, even if you are a copywriting fanboy) told me on a phone call back in 2008 that can potentially turn even a newbie with little or no talent into a proverbial mad genius with writing headlines.
* How copywriters can use one of the founding fathers of podcasting’s interview methods to secretly get clients to write as much as 80%+ of your copy!
* The official elBenbo guide to pricing your products & services!
* How the late, great Gene Schwartz would sometimes “invalidate competition” in his ads to make it almost silly to even THINK of buying from anyone else.
* And a ho’bunch more
Anyway, a reminder:
The deadline to get this bonus eBook is tonight — Sunday September 20 — at midnight EDT.
That doesn't leave much time, Pokey.
And you must forward me your receipt (not just buy the Jim Rutz swipe file) by that deadline to get your hot little hands on it.
Or else, no eBook for you.
Here’s my affiliate link:
https://www.EmailPlayers.com/rutz
Ben Settle