The headless horseman of headlines
Published: Sun, 09/20/20
One of my favorite Halloween cartoons is the Disney one about the Headless Horseman. He’s basically a guy on a horse carrying his head around, or is missing his head, and is always looking for it — or to take someone else’s head.
Anyway, here’s why I bring this gruesome topic up:
One thing about the headless horseman is, there’s no indifference to him.
If you were to see him in “real life” (i.e., a man carrying his own head or walking around without a head) you might be horrified by the sight… or fascinated by the sight, or just merely curious about the sight.
But I daresay there’d be no ignoring the sight.
Just like headlines written by the late, great copywriter Jim Rutz.
Earlier today I dubbed him “The Weekly World News of Copywriters.”
But he’s also like the Headless Horseman of headlines, too.
Why?
Because his headlines — especially when combined with the carefully curated artwork on his ads — were virtually impossible to ignore. Some of them are intensely curiosity invoking… others are flat out fascinating… and a few are actually kind a disturbing if not horrifying.
If you want to see for yourself, do this:
1. Grab the “Read This Or Die” 200+ ad swipe file from my affiliate link below
2. Send me your receipt before tonight’s (9/20) midnight EDT deadline
(Not just buy, you must send the receipt by that deadline)
3. I’ll email you back a valuable bonus eBook called “Ravings of an Adman!”
(more on that below)
4. When you receive your Jim Rutz swipe file by mail on a USB thumb drive, go immediately to the folder that says “Appendix” and read the “Lost files headlines”
Do that and you’ll see exactly what I am yammering on about with this.
More about the Lost files headlines:
Last year, I was talking to Doberman Dan about this swipe file, and I started reading some of these headlines to him. And, just like my own reaction was the first time I saw them, Doberman Dan couldn’t stop fluctuating between laughing and being intensely drawn to them.
Powerful stuff.
And, only people who have this “Read This Or Die” swipe file can see them.
Here is my affiliate link:
https://www.EmailPlayers.com/rutz
Tonight’s the deadline to get the bonus eBook I am offering, though.
So if you want those, I suggest beheading that inner-procrastinator…
Ben Settle
P.S. Some of the secrets in the bonus “Ravings of an Adman!” eBook I’ll send you include:
* A nagging Facebook woman’s secret to selling high-ticket health offers without needing to make any claims, citing any benefits, or possibly even having to mention your product!
* WebMD’s clever trick for writing long copy sales letters and emails people almost can’t resist reading word-for-word.
* Why it’s borderline immoral and evil not to outright SHAME your leads, market, customers, and clients into buying your products & services.
* The irony of all the testing “experts” running around pounding their chests on social media or on stage about their tests and experiments.
* A secret way to get critical market data without needing any complicated or sophisticated tests, software, or thousands upon thousands of website visitors each day.
* The strange (but true) way I use to “get away” with strategically sending blatant sales pitch emails that lack any value or content.
* 3 email “power words” that can put lots more sales in your squealing little piggy bank.
* A “mini swipe file” of 9 high-selling headlines (easily “adapted” to email subject lines) from one of the greatest copywriters who ever lived you’ve probably never even heard of.
* The founding father of online advertising’s secret to knowing (without running a single test or asking another soul’s opinion) if an email is worth sending to your list or not.
* How to write emails that make otherwise boring or irrelevant topics exciting and fascinating.
* The “sock secret” to writing an endless number of emails that can sell the hell out of commodities.
* The TURP (not Trump) method used by the FBI & high-level hundred million dollar corporate negotiators to blast up your response, sales, and profits.
* The wannabe reverse engineer’s guide to knowing the mentality about how I start emails.
* A disgraced blockbuster Hollywood director’s dirty little secret to making movies that not only break box office records but can shatter your sales records too.
* 15 little-known & fascinating facts about the mysterious, insult-slinging recluse who was the greatest email copywriter who ever walked the earth.
* A nearly “fool proof” email sale sequence structure almost any business can use to blast up sales with as little as an hour or so of “work.”
* Advice to people who find copywriting to be more like slitting their wrists and bleeding over the page than “writing.”
* Down & dirty “stealth” research tips that have been worth — literally — millions in sales of my own products and probably tens of millions collectively to clients I used to work with.
* Another research tip (straight from the lips of the World’s Greatest Copywriting Coach) that has helped me invade multiple markets and niches I knew nothing about prior and make big sales out the gate.
* What the world’s most secretive A-list copywriter (99% chance you’ve never heard of him, even if you are a copywriting fanboy) told me on a phone call back in 2008 that can potentially turn even a newbie with little or no talent into a proverbial mad genius with writing headlines.
* How copywriters can use one of the founding fathers of podcasting’s interview methods to secretly get clients to write as much as 80%+ of your copy!
* The official elBenbo guide to pricing your products & services!
* How the late, great Gene Schwartz would sometimes “invalidate competition” in his ads to make it almost silly to even THINK of buying from anyone else.
* And a ho’bunch more
Anyway, a reminder:
The deadline to get this bonus eBook is tonight (Sunday, September 20) at midnight EDT. And you must forward me your receipt (not just buy the Jim Rutz swipe file) by that deadline.
Or else, no bonus eBook for you.
Here’s my affiliate link:
https://www.EmailPlayers.com/rutz