Half the trick of being a great copywriter
Published: Fri, 09/18/20
At the time, they were 2 of the top 3 or 4 copywriters on the planet.
And, there was a part where Jim said:
“Half the trick of being a good ad writer is being very careful in the selection of your parents...I was born in Aruba. I was evacuated out of there because the Nazis were shelling the place from their submarines, which few people knew about. But it was a strategic target with a big oil refinery down there, so I was shipped up to live with my grandparents, for a grand and glorious but snail-paced year.”
Apparently, his grandpa had a big influence on his thinking.
(That would later influence his copywriting.)
And, he also had a lot of professors and mentors who showed him how life fits together in unusual ways that, you can tell just by reading his ads, also had a gigantic influence on his copywriting.
Like, for example:
“My favorite college prof was a guy that would dance back and forth between quantum physics and 17th century French farming, and 14th century dentistry practices in Italy ... and the Far East, and their philosophies ... and told how it all fit together. It was just utterly spellbinding.”
Anyway, the point of all this?
Life experience and people that influence you can give you a huge advantage in marketing.
And if you study the greats at copywriting, you will see a similar theme.
Unfortunately, I did not have much of this.
Neither do most people, probably.
Thus, the way to work, think, and write like the Jim Rutz’s of the world is to study their lives and their copy. Something you can do in Jim’s case by getting your hot little paws on the “Read This Or Die” swipe file of his ads the great Brian Kurtz is selling on a USB thumb drive, and that I am selling as an affiliate until Sunday, September 20 at midnight EDT.
Plus:
If you buy from my affiliate link at the link below by that deadline… and if you send me your receipt by that deadline (not just buy it, but forward you receipt to me by the deadline), I will send you a valuable bonus:
“Ravings of an Adman!”
This eBook is a compilation of Email Players inserts I did a couple years ago that were wildly popular and, in some ways, more tactically-useful than the issues they were included with.
Anyway, it is yours for the taking.
That is, if you send your “Read This Or Die” receipt to me by the above deadline.
Here is my non-filtered affiliate link:
https://www.EmailPlayers.com/rutz
Ben Settle
P.S. Some of the secrets in the bonus eBook I want to send you include:
* A nagging Facebook woman’s secret to selling high-ticket health offers without needing to make any claims, citing any benefits, or possibly even having to mention your product!
* WebMD’s clever trick for writing long copy sales letters and emails people almost can’t resist reading word-for-word.
* Why it’s borderline immoral and evil not to outright SHAME your leads, market, customers, and clients into buying your products & services.
* The irony of all the testing “experts” running around pounding their chests on social media or on stage about their tests and experiments.
* A secret way to get critical market data without needing any complicated or sophisticated tests, software, or thousands upon thousands of website visitors each day.
* The strange (but true) way I use to “get away” with strategically sending blatant sales pitch emails that lack any value or content.
* 3 email “power words” that can put lots more sales in your squealing little piggy bank.
* A “mini swipe file” of 9 high-selling headlines (easily “adapted” to email subject lines) from one of the greatest copywriters who ever lived you’ve probably never even heard of.
* The founding father of online advertising’s secret to knowing (without running a single test or asking another soul’s opinion) if an email is worth sending to your list or not.
* How to write emails that make otherwise boring or irrelevant topics exciting and fascinating.
* The “sock secret” to writing an endless number of emails that can sell the hell out of commodities.
* The TURP (not Trump) method used by the FBI & high-level hundred million dollar corporate negotiators to blast up your response, sales, and profits.
* The wannabe reverse engineer’s guide to knowing the mentality about how I start emails.
* A disgraced blockbuster Hollywood director’s dirty little secret to making movies that not only break box office records but can shatter your sales records too.
* 15 little-known & fascinating facts about the mysterious, insult-slinging recluse who was the greatest email copywriter who ever walked the earth.
* A nearly “fool proof” email sale sequence structure almost any business can use to blast up sales with as little as an hour or so of “work.”
* Advice to people who find copywriting to be more like slitting their wrists and bleeding over the page than “writing.”
* Down & dirty “stealth” research tips that have been worth — literally — millions in sales of my own products and probably tens of millions collectively to clients I used to work with.
* Another research tip (straight from the lips of the World’s Greatest Copywriting Coach) that has helped me invade multiple markets and niches I knew nothing about prior and make big sales out the gate.
* What the world’s most secretive A-list copywriter (99% chance you’ve never heard of him, even if you are a copywriting fanboy) told me on a phone call back in 2008 that can potentially turn even a newbie with little or no talent into a proverbial mad genius with writing headlines.
* How copywriters can use one of the founding fathers of podcasting’s interview methods to secretly get clients to write as much as 80%+ of your copy!
* The official elBenbo guide to pricing your products & services!
* How the late, great Gene Schwartz would sometimes “invalidate competition” in his ads to make it almost silly to even THINK of buying from anyone else.
* And a ho’bunch more
Anyway, a reminder:
The deadline to get this bonus eBook is Sunday, September 20, at midnight EDT. And you must forward me your receipt (not just buy the Jim Rutz swipe file) by that deadline to get your hot little hands on it.
Or else, no eBook for you.
Here’s my affiliate link:
https://www.EmailPlayers.com/rutz