The "Sheldon Cooper" of copywriting’s super creativity secret
Published: Thu, 09/17/20
And, they started talking about Jim’s lack of a “governor.”
They didn’t phrase it exactly like that.
But, basically, a governor is something on a rental truck that makes it impossible to go past a certain speed. With that governor you are reigned in from speeding. Without that governor you’d be able to go balls out as fast as the truck will go.
So it was with the great Mr. Rutz, from the sounds of it.
For example:
During the interview, they were talking about how Rutz would come up with an idea that was completely ridiculous and potentially extremely offensive if taken out of context. All because he didn’t have that filter. David Deutsch (who had done extensive research on creativity and the brain, and has used his findings to write some of the highest-pulling control ads in history) went on to say in that interview how that lack of a filter is a gigantic secret of creativity.
He also said that:
“[Jim] had a little bit of that Sheldon-esque on Big Bang Theory.”
The context being:
Jim didn't really understand the social cues that tells a person “yeah, that comes off as nutty” due to not being able to look at things in a social context. Thus, he had to have someone help him edit some of this off-the-wall ideas down a bit before releasing the Kraken and sending his copy to the client.
That was the basic gist of it.
And it explains a lot of his big control packages, headlines, and ideas.
Anyway, for the discerning copywriter, there’s a ton more value in that interview.
An interview you can get your greedy, keyboard-riddled fingers on by getting the 200+ promo “Read This Or Die” swipe file Brian Kurtz is selling on a USB drive.
More:
If you buy it before Sunday, September 20th at midnight EDT… and if you send me your receipt *by* that deadline (not just buy the swipe file by that deadline, but also send me your receipt by that deadline), I will email you back a valuable eBook called:
“Ravings of an Adman!”
This eBook is a compilation of Email Players inserts I did a couple years ago that were wildly popular and, in some ways, more tactically-useful than the issues they were included with.
Anyway, it is yours for the taking.
That is, if you send your receipt to me by the above deadline.
Here is my non-filtered affiliate link:
https://www.EmailPlayers.com/rutz
Ben Settle
P.S. Some of the secrets in the bonus eBook I want to send you include:
* A nagging Facebook woman’s secret to selling high-ticket health offers without needing to make any claims, citing any benefits, or possibly even having to mention your product!
* WebMD’s clever trick for writing long copy sales letters and emails people almost can’t resist reading word-for-word.
* Why it’s borderline immoral and evil not to outright SHAME your leads, market, customers, and clients into buying your products & services.
* The irony of all the testing “experts” running around pounding their chests on social media or on stage about their tests and experiments.
* A secret way to get critical market data without needing any complicated or sophisticated tests, software, or thousands upon thousands of website visitors each day.
* The strange (but true) way I use to “get away” with strategically sending blatant sales pitch emails that lack any value or content.
* 3 email “power words” that can put lots more sales in your squealing little piggy bank.
* A “mini swipe file” of 9 high-selling headlines (easily “adapted” to email subject lines) from one of the greatest copywriters who ever lived you’ve probably never even heard of.
* The founding father of online advertising’s secret to knowing (without running a single test or asking another soul’s opinion) if an email is worth sending to your list or not.
* How to write emails that make otherwise boring or irrelevant topics exciting and fascinating.
* The “sock secret” to writing an endless number of emails that can sell the hell out of commodities.
* The TURP (not Trump) method used by the FBI & high-level hundred million dollar corporate negotiators to blast up your response, sales, and profits.
* The wannabe reverse engineer’s guide to knowing the mentality about how I start emails.
* A disgraced blockbuster Hollywood director’s dirty little secret to making movies that not only break box office records but can shatter your sales records too.
* 15 little-known & fascinating facts about the mysterious, insult-slinging recluse who was the greatest email copywriter who ever walked the earth.
* A nearly “fool proof” email sale sequence structure almost any business can use to blast up sales with as little as an hour or so of “work.”
* Advice to people who find copywriting to be more like slitting their wrists and bleeding over the page than “writing.”
* Down & dirty “stealth” research tips that have been worth — literally — millions in sales of my own products and probably tens of millions collectively to clients I used to work with.
* Another research tip (straight from the lips of the World’s Greatest Copywriting Coach) that has helped me invade multiple markets and niches I knew nothing about prior and make big sales out the gate.
* What the world’s most secretive A-list copywriter (99% chance you’ve never heard of him, even if you are a copywriting fanboy) told me on a phone call back in 2008 that can potentially turn even a newbie with little or no talent into a proverbial mad genius with writing headlines.
* How copywriters can use one of the founding fathers of podcasting’s interview methods to secretly get clients to write as much as 80%+ of your copy!
* The official elBenbo guide to pricing your products & services!
* How the late, great Gene Schwartz would sometimes “invalidate competition” in his ads to make it almost silly to even THINK of buying from anyone else.
* And a ho’bunch more
Anyway, a reminder:
The deadline to get this bonus eBook is Sunday, September 20, at midnight EDT. And you must forward me your receipt (not just buy the Jim Rutz swipe file) by that deadline to get your hot little hands on it.
Or else, no eBook for you.
Here’s my affiliate link:
https://www.EmailPlayers.com/rutz