Advice to people who are awful at selling themselves
Published: Sat, 09/19/20
The reason why?
I suspect it is often because they don’t know how to sell, and only know how to pitch.
If this is something that plagues you, then when selling yourself you must remove the dark-visored helmet of the copywriter and put on the clear-visored helmet of the salesman.
Very simple.
At least, it should be simple.
Unfortunately, if there’s one thing copywriters are great at, it’s making something that should be simple & clear — like storytelling, for example, which copywriters are notorious for making needlessly complicated — complex & obscure.
But one copywriter who did not have this problem was the late, great Jim Rutz. One reason why is, he knew how to sell - having cut his teeth in old school one-on-one sales shilling Amway face-to-face to sometimes hostile prospects.
And another reason was, he thought way outside the box.
Take, for example, this headline he wrote:
“For Rent: Slightly Used Executive-Writer”
It has that “un-okay” thing going for it, along with it being completely non-needy and, while it was inherently clever, it did not look like it was trying to be clever.
Here’s why I bring this up:
The “Read This Or Die” swipe file of 200+ Jim Rutz ads & promos includes a folder called “Rutz selling Rutz” where you can read how he approached selling himself for everything from getting copywriting clients… to writing a resume… to advertising himself as a potential mate (where he amusingly described his politics as “to the right of Genghis Khan” — which was especially brilliant for a whole variety of reasons).
This is by far the best, most fascinating, most inspiring swipe file I possess.
And I have no problem saying one of the advantages my emails especially have had over the years is being influenced by this great man of copywriting’s mind via reading everything I could get my hands on about him and his advertising.
Something the “Read This Or Die” swipe file is chock full of.
Including a couple interviews — one with him, and another about him.
Plus, there’s something else.
If you…
1. Use my affiliate link below to get the swipe file
2. Forward me your receipt by tomorrow, Sunday September 20 at midnight EDT
3. I will send you:
“Ravings of an Adman!”
This eBook is a compilation of Email Players inserts I did a couple years ago that were wildly popular and, in some ways, more tactically-useful than the issues they were included with.
Anyway, it is yours for the taking.
That is, if you send your “Read This Or Die” receipt to me by tomorrow night’s deadline.
Here is my non-filtered affiliate link:
https://www.EmailPlayers.com/rutz
Ben Settle
P.S. Some of the secrets in the bonus eBook I want to send you include:
* A nagging Facebook woman’s secret to selling high-ticket health offers without needing to make any claims, citing any benefits, or possibly even having to mention your product!
* WebMD’s clever trick for writing long copy sales letters and emails people almost can’t resist reading word-for-word.
* Why it’s borderline immoral and evil not to outright SHAME your leads, market, customers, and clients into buying your products & services.
* The irony of all the testing “experts” running around pounding their chests on social media or on stage about their tests and experiments.
* A secret way to get critical market data without needing any complicated or sophisticated tests, software, or thousands upon thousands of website visitors each day.
* The strange (but true) way I use to “get away” with strategically sending blatant sales pitch emails that lack any value or content.
* 3 email “power words” that can put lots more sales in your squealing little piggy bank.
* A “mini swipe file” of 9 high-selling headlines (easily “adapted” to email subject lines) from one of the greatest copywriters who ever lived you’ve probably never even heard of.
* The founding father of online advertising’s secret to knowing (without running a single test or asking another soul’s opinion) if an email is worth sending to your list or not.
* How to write emails that make otherwise boring or irrelevant topics exciting and fascinating.
* The “sock secret” to writing an endless number of emails that can sell the hell out of commodities.
* The TURP (not Trump) method used by the FBI & high-level hundred million dollar corporate negotiators to blast up your response, sales, and profits.
* The wannabe reverse engineer’s guide to knowing the mentality about how I start emails.
* A disgraced blockbuster Hollywood director’s dirty little secret to making movies that not only break box office records but can shatter your sales records too.
* 15 little-known & fascinating facts about the mysterious, insult-slinging recluse who was the greatest email copywriter who ever walked the earth.
* A nearly “fool proof” email sale sequence structure almost any business can use to blast up sales with as little as an hour or so of “work.”
* Advice to people who find copywriting to be more like slitting their wrists and bleeding over the page than “writing.”
* Down & dirty “stealth” research tips that have been worth — literally — millions in sales of my own products and probably tens of millions collectively to clients I used to work with.
* Another research tip (straight from the lips of the World’s Greatest Copywriting Coach) that has helped me invade multiple markets and niches I knew nothing about prior and make big sales out the gate.
* What the world’s most secretive A-list copywriter (99% chance you’ve never heard of him, even if you are a copywriting fanboy) told me on a phone call back in 2008 that can potentially turn even a newbie with little or no talent into a proverbial mad genius with writing headlines.
* How copywriters can use one of the founding fathers of podcasting’s interview methods to secretly get clients to write as much as 80%+ of your copy!
* The official elBenbo guide to pricing your products & services!
* How the late, great Gene Schwartz would sometimes “invalidate competition” in his ads to make it almost silly to even THINK of buying from anyone else.
* And a ho’bunch more
Anyway, a reminder:
The deadline to get this bonus eBook is Sunday, September 20, at midnight EDT. And you must forward me your receipt (not just buy the Jim Rutz swipe file) by that deadline to get your hot little hands on it.
Or else, no eBook for you.
Here’s my affiliate link:
https://www.EmailPlayers.com/rutz