Ghost stories that’ll scare the hades out of your competition
Published: Fri, 09/18/20
Anyway, here’s why I bring it up:
In that interview Jim talked about the power of ghost stories in copywriting.
Specifically, he told a story about a kindergarten teacher who was having trouble keeping her students quiet and still during story time. In fact, they were always talking and squirming around and would not sit still... except... when she told a story about ghosts! As soon as she added a ghost to the story (no matter what the story was about) they’d sit still and listen intently to every word she said.
And Jim Rutz’s point was to figure out what your market’s “ghost story” is.
What is it that gets their attention like ghosts did to those kids?
For example, in weight loss I discovered a hot button for the market is, while they are in the process of trying to improve their health, when their Facebook friends would tag their photos of when they are overweight to passive-aggressively keep them down. And, so, I’d work it into emails, sales copy, etc, along with other such “ghost” stories.
Which brings me to the rub:
I doubt anyone knew his markets’ ghost stories like Jim Rutz.
And you can see examples galore of how he used this principle in the “Read This Or Die” Jim Rutz swipe file I’m selling as an affiliate until Sunday, September 20 at midnight EDT.
More:
If you buy from my spectral affiliate link below, and if you send me your receipt for it by the deadline (not just buy it, but send me your receipt by the deadline), I’ll give you a bonus so valuable it’s almost spooky:
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Anyway, a reminder:
The deadline to get this bonus is Sunday, September 20, at midnight EDT. And you must forward me your receipt (not just buy the Jim Rutz swipe file) by that deadline.
Otherwise, no bonus eBook for you, Scooby.
Here’s my affiliate link:
https://www.EmailPlayers.com/rutz
Ben Settle