How to create your own copywriting tactics
Published: Sat, 09/19/20
Here’s the story:
A couple years ago, I was at a Wing Chun Kung fu lesson, and Sifu did something that did not look like Wing Chun at all. In fact, it almost looked like the exact opposite of the system. And, when I asked him about it he said it wasn’t at all Wing Chun, yet was still 100% Wing Chun because…
(And I quote)
“When you master the principles, you can create your own tactics.”
I have since noticed a small number of the best copywriters do the same thing.
Take, for example, the late, great Jim Rutz.
He not only was so great at the craft he could charge $100k per promotion (and back when $100k was a lot more in today’s money…), but he had such a mastery of the principles of selling via ad copy, he could create his own copywriting “tactics.”
For example:
One of his control headlines was:
“New Coup For Lou”
There is nothing “direct response” about that.
Certainly, not a format or template easily swiped.
And, I daresay, you’ll never see it listed in one of the “100 greatest headlines” lists circulating around the internet. Yet it took an extremely high level mastery of being able to combine both the English language and what he knew of his market to pull that headline off and know it would work— all because he mastered the principles first, and could then create that tactic that really only worked for him and nobody else.
Same with his famous “Read This Or Die” headline.
Or his “Managua we’re going down!” headline.
Or his “Limo Larry & Champagne Cherie” headline.
Or his “Shut your left eye” headline.
Or any number of the other doozies I’ve seen of his via the rare “Read This Or Die” swipe file of 200+ of his ads and promos the great Brian Kurtz has the rights to sell. It’s packed full of headlines you won't see from the usual flock of Facebook copywriting goo-roos pounding theirs chests about how great they are at copywriting, but have never sold anything to anyone else except their own warm markets of fellow social media tweekers and sycophants.
More:
If you saddle up to my affiliate link below and buy the Jim Rutz swipe file, and follow my simple instructions for sending me your receipt before tomorrow’s midnight EDT deadline (i.e., you must send me your receipt, not just buy the swipe file, by the deadline), I’ll give you a treat:
“Ravings of an Adman!”
This eBook is a compilation of Email Players inserts I did a couple years ago that were wildly popular and, in some ways, more tactically-useful than the issues they were included with.
Here is a small taste of what awaits you in this eBook:
* A nagging Facebook woman’s secret to selling high-ticket health offers without needing to make any claims, citing any benefits, or possibly even having to mention your product!
* WebMD’s clever trick for writing long copy sales letters and emails people almost can’t resist reading word-for-word.
* Why it’s borderline immoral and evil not to outright SHAME your leads, market, customers, and clients into buying your products & services.
* The irony of all the testing “experts” running around pounding their chests on social media or on stage about their tests and experiments.
* A secret way to get critical market data without needing any complicated or sophisticated tests, software, or thousands upon thousands of website visitors each day.
* The strange (but true) way I use to “get away” with strategically sending blatant sales pitch emails that lack any value or content.
* 3 email “power words” that can put lots more sales in your squealing little piggy bank.
* A “mini swipe file” of 9 high-selling headlines (easily “adapted” to email subject lines) from one of the greatest copywriters who ever lived you’ve probably never even heard of.
* The founding father of online advertising’s secret to knowing (without running a single test or asking another soul’s opinion) if an email is worth sending to your list or not.
* How to write emails that make otherwise boring or irrelevant topics exciting and fascinating.
* The “sock secret” to writing an endless number of emails that can sell the hell out of commodities.
* The TURP (not Trump) method used by the FBI & high-level hundred million dollar corporate negotiators to blast up your response, sales, and profits.
* The wannabe reverse engineer’s guide to knowing the mentality about how I start emails.
* A disgraced blockbuster Hollywood director’s dirty little secret to making movies that not only break box office records but can shatter your sales records too.
* 15 little-known & fascinating facts about the mysterious, insult-slinging recluse who was the greatest email copywriter who ever walked the earth.
* A nearly “fool proof” email sale sequence structure almost any business can use to blast up sales with as little as an hour or so of “work.”
* Advice to people who find copywriting to be more like slitting their wrists and bleeding over the page than “writing.”
* Down & dirty “stealth” research tips that have been worth — literally — millions in sales of my own products and probably tens of millions collectively to clients I used to work with.
* Another research tip (straight from the lips of the World’s Greatest Copywriting Coach) that has helped me invade multiple markets and niches I knew nothing about prior and make big sales out the gate.
* What the world’s most secretive A-list copywriter (99% chance you’ve never heard of him, even if you are a copywriting fanboy) told me on a phone call back in 2008 that can potentially turn even a newbie with little or no talent into a proverbial mad genius with writing headlines.
* How copywriters can use one of the founding fathers of podcasting’s interview methods to secretly get clients to write as much as 80%+ of your copy!
* The official elBenbo guide to pricing your products & services!
* How the late, great Gene Schwartz would sometimes “invalidate competition” in his ads to make it almost silly to even THINK of buying from anyone else.
* And a ho’bunch more
Anyway, a reminder:
The deadline to get this bonus eBook is tomorrow, Sunday, September 20, at midnight EDT. And you must forward me your receipt (not just buy the Jim Rutz swipe file) by that deadline to possess this eBook.
Otherwise, no bonus for you.
Here’s my affiliate link:
https://www.EmailPlayers.com/rutz
Ben Settle