How to shave weeks off your copywriting research time
Published: Fri, 04/12/19
Behold an astonishing copywriting tale from The Burgle:Over in Roseburg, OR (i.e. The Burgle) one of my favorite wineries (Hillcrest) is owned by a…
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Copywriting lessons from a fraud
Published: Thu, 04/11/19
There’s someone I know from the “scene” (sounds swanky…) who teaches copywriting as a coach but, admitted to me once (when I was going to do some…
How to "curve" sales letter bullets like a Wanted assassin
Published: Thu, 04/11/19
Recently, I was re-watching the movie "Wanted" — which is (loosely) based on the comic book about a wimpy office worker who discovers he's part of a…
Why you should treat your customers like criminal scumbags
Published: Wed, 04/10/19
If you ask 9 out of 10 copywriters what they want to know for making more sales, they'll ask you about all the best copywriting tricks, tactics, and…
Shooting down the copywriting fanboys
Published: Wed, 04/10/19
Sometimes this gets me in trouble with the “ads need to have more benefits! benefits! benefits!” copywriting fanboys.But, it’s my contention a story…
How amateur elBenbo stumbled onto writing his first long-running control sales letter
Published: Tue, 04/09/19
Over a decade ago, I had a life-changing epiphany about copywriting while listening to something the World's Greatest Copywriting Coach said.It was a…
The most profitable headline I ever wrote analyzed word-for-word
Published: Tue, 04/09/19
Once upon a time, I wrote a “sleepy” looking headline that nobody probably thought would work.But, it did work.And, not only did it work… but the…
Yet another reason to ignore copywriting gurus on Facebook
Published: Mon, 04/08/19
A few months back, one of my “Email Players” subscribers showed me something a well-known copywriting guru taught in a Flakebook group.Here’s what…
Copy Slacker two point ooh sale
Published: Mon, 04/08/19
Over the past few months, your friend and humble daily narrator has been hard at work updating my popular Copy Slacker product — converting it into a…
Policeman blinds the anti-willpower business coaches with pepper spray
Published: Sun, 04/07/19
A policeman who bought my second Villains book (Super Villains of Persuasion) files his report:===BEN!Holy crap man! I’m sitting here reading your new…