Copywriting lessons from a fraud

Published: Thu, 04/11/19

There’s someone I know from the “scene” (sounds swanky…) who teaches copywriting as a coach but, admitted to me once (when I was going to do some business with them, and asked them to write some copy) that they’re not that good a copywriter, but just really good at getting clients, and scared to death of being thought of as a fraud.

On the one hand, this person is tops at getting clients.

On the other, it’s a dangerous spot to be in.

Reminds me of a story I heard Dan Kennedy tell about when he first got into public speaking. He was so good at marketing that a respected long time speaker took him aside and said, “be careful with all this great marketing, all you’re going to do is speed up the rate at which people realize you’re no good.”

Sobering thought.

Especially if, you are someone who coaches or teaches copywriting but know you don’t really know what you’re doing. This was rampant on Facebook back when I was on there, with all the so-called copywriting “experts” who have never really sold anything via copy other than their own services for selling themselves as copywriting coaches.

Yes, they probably mean well.

And, yes, they probably are great at teaching how to get clients.

But when it comes time to write an actual ad?

Goose eggs.

Anyway, that’s the bad news.

The good news?

My newly updated Copy Slacker book — in a less than 150 pages — can show you how to start knocking out ads that make lots of sales and convert like gangbusters even if you suck at writing ads now, are overwhelmed with the whole process, and are insecure with the whole thing.

It’s not only “slacker proof", it’s also copywriter “fraud proof” too.

But, there’s only one day left to get it at a fat $300 discount.

($424 instead of $724)

Go here to grab it while the grabbin’s good:

http://www.EmailPlayers.com/slacker

Ben Settle

P.S. Also, a special note for prior Copy Slacker customers:

If you bought the original Copy Slacker version directly from me or my old podcast, email me at ben@bensettle.com *by* the above deadline (if you email me after it, you're out of luck), along with your receipt, and I will let you have it for the new $724.00 price minus the cost you paid for it.

For example:

If you bought the original version for $595.00, you can have this new one for $129.00. If you bought it when it was on sale for $495.00, you can have this new version for $229.00, etc.

Again, besides the 491-page swipe file, it’s about 85% the same info.

So you’ll have to determine if it’s worth buying this updated version or not…