How amateur elBenbo stumbled onto writing his first long-running control sales letter
Published: Tue, 04/09/19
It was a true “Ah-HA!” moment.
Something that made my ads instantly more profitable (I wrote my longest running control — that ran for 9 years until the client retired the product, if that tells you something) and, can do the same for you — especially if you’re someone who is confused about copywriting, not getting the results you want, and don’t know where to turn.
What was the moment?
It was an interview with the great David Garfinkel.
A lot of great info was dropped.
But, what changed everything for me was when they talked about something David does during the *research* part.
It had nothing to do with writing.
Or persuasion.
Or, any idiotic “ninja” techniques.
It was simply a way of approaching how to *research* copy so you almost cannot fail (assuming you have an offer people want and a list of leads receptive to said offer) even if your writing is weak.
Anyway, that recording was a bonus for a product from someone who is now deceased.
But, fear ye not.
I talk about this in my newly updated Copy Slacker book, which is on sale at a $300.00 discount until Friday at midnight (EST).
So time is short.
Get it all for $300 off, at this link, while you still can:
http://www.EmailPlayers.com/slacker
Ben Settle
P.S. Also, a special note for prior Copy Slacker customers:
If you bought the original Copy Slacker version directly from me or my old podcast, email me at ben@bensettle.com *by* the above deadline (if you email me after it, you're out of luck), along with your receipt, and I will let you have it for the new $724.00 price minus the cost you paid for it.
For example:
If you bought the original version for $595.00, you can have this new one for $129.00. If you bought it when it was on sale for $495.00, you can have this new version for $229.00, etc.
Again, besides the 491-page swipe file, it’s about 85% the same info.
So you’ll have to determine if it’s worth buying this updated version or not…