How to shave weeks off your copywriting research time
Published: Fri, 04/12/19
Over in Roseburg, OR (i.e. The Burgle) one of my favorite wineries (Hillcrest) is owned by a savvy and extremely talented wine maker named Dyson. Last time I was there he was explaining why his wines are so good compared to many others — such as how he does everything old school still, knows the history of his grapes, often travels to Europe to study the masters, and so forth.
Anyway, he said something last time that I have never forgotten:
“The trick is
there are no tricks”
He was talking about making wine.
But, it’s just as true for writing million dollar earning sales letters.
Case in point:
I was once helping one of my customers who was struggling with re-writing a sales letter for a client. The customer was stuck on “what” to say in the ad to keep it interesting and not stale (like most ads), and was experiencing all the usual overwhelm, stress, and anxiety a lot of copywriters go through in a similar situation.
“Ben, what should I do???”
I then went on to show my customer a truly “fool proof” research technique I use for getting un-stuck and banging out ads (that I have used on many of my highest-converting sales letters).
The result?
In 15-minutes the ad was completely different.
It was more exciting.
More interesting.
And, yes, far more profitable.
Plus, the customer's client (from what I hear) was happy as a pig in pewp with it .
Now, some would ask:
“Ben what copywriting trick did you use!”
And they’d be disappointed.
It wasn’t a “trick.”
Because, again, like with a master wine maker, the trick is there is no tricks.
It’s simply something I do in my ads (and emails) that is so laughably obvious it astonishes me so few others do it when doing research for their sales letters. Something that shaves days (if not weeks) off my research time. Something that is so simple, probably some people (those chasing shiny little “ninja secrets” certainly) will never get because it’s not sexy.
Anyway, would you like to learn how to do this?
Then check out my newly updated “Copy Slacker” book on pages 33-34.
It’s $300.00 off the $724.00 price ($424.00) until tonight at midnight (EST).
And you can get it here:
http://www.EmailPlayers.com/slacker
Ben Settle
P.S. Speaking of research:
“Email Players” subscriber Omezikam Ugwa — who got the book as a bonus last month — chimes in on how much he is finding it helpful for this most critical part of the process:
“Just reading the first few chapters and the part on Research is so detailed you can easily rip it out and sell as a course on its own. A lot of us new copywriters either take it for granted or get confused about what to really look for. “
P.S. Also, a special note for prior Copy Slacker customers:
If you bought the original Copy Slacker version directly from me or my old podcast, email me at ben@bensettle.com *by* the above deadline (if you email me after it, you're out of luck), along with your receipt, and I will let you have it for the new $724.00 price minus the cost you paid for it.
For example:
If you bought the original version for $595.00, you can have this new one for $129.00. If you bought it when it was on sale for $495.00, you can have this new version for $229.00, etc.
Again, besides the 491-page swipe file, it’s about 85% the same info.
So you’ll have to determine if it’s worth buying this updated version or not…