How to "curve" sales letter bullets like a Wanted assassin

Published: Thu, 04/11/19

Recently, I was re-watching the movie "Wanted" — which is (loosely) based on the comic book about a wimpy office worker who discovers he's part of a long family line of professional assassins.

A fun flick.

And the ending one-liner alone is worth the price of admission.

But here's why I bring it up:

One of these assassins' "powers" is the ability to curve bullets (midair) around other objects.

In other words:

Instead of shooting the bullet in a straight line, they can manipulate it to go wherever they want.

(Like around buildings, people, furniture, etc).

And you know what?

I couldn't help but think how dead-on-accurate a metaphor that was for writing sales letter bullets, too. If you want to immediately boost your sales... learn how to "curve" bullets in your ads by taking seemingly boring and "ordinary" facts about your product... and twisting them into something exciting and dramatic.

Something drenched in curiosity.

Something that makes people have to get your product.

Fact is, most bullets are about as exciting as a dead fish.

Total snoozers.

Which is one reason I spend so much time in my newly updated Copy Slacker book just on bullets... as well as a detailed step-by-step training (with lots of examples) on the subject, and even the exact same list of bullet point "templates" I use when writing my own ads in one of the appendixes.

Bottom line?

Hardly anyone knows how to write "curved" bullets anymore.

It's like a lost art.

And even fewer can teach it.

Which means, when you learn how to do it, you can better blow your competition's ads right out of the water.

The book costs $724.00.

But, until tomorrow at midnight, you can have it at a $300 discount here:

http://www.EmailPlayers.com/slacker

Ben Settle

P.S. Also, a special note for prior Copy Slacker customers:

If you bought the original Copy Slacker version directly from me or my old podcast, email me at ben@bensettle.com *by* the above deadline (if you email me after it, you're out of luck), along with your receipt, and I will let you have it for the new $724.00 price minus the cost you paid for it.

For example:

If you bought the original version for $595.00, you can have this new one for $129.00. If you bought it when it was on sale for $495.00, you can have this new version for $229.00, etc.

Again, besides the 491-page swipe file, it’s about 85% the same info.

So you’ll have to determine if it’s worth buying this updated version or not…