Big tech fanboys LOL’ing their brands all the way to broke
Published: Fri, 07/23/21
One of the more fascinating phenomenons to see is how much short-term thinking fanboys of big tech, big media, big software, etc have, and how much…
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How amateurs brand their businesses
Published: Fri, 07/23/21
Once upon a time, I wrote an email about “Anti-branding.”Specifically, it was about the foolishness of some bloke on Twitter at the time who, to try…
The Shaolin monk secret for creating a brand so strong people buy offers they didn’t even ask for
Published: Fri, 07/23/21
A true story:When I created my Copy Slacker product back in 2016, not a single person asked me to create it. In other words, there was no human cry…
How a broke small town cobbler created a multi-billion dollar brand & industry
Published: Fri, 07/23/21
Another true story:Back in 1974 a small-town Wisconsin cobbler huddling in his basement was working on an idea that, quite literally, changed the face…
How to have a world renown brand even if you don’t deserve it
Published: Fri, 07/23/21
True story:While back, I got to talking to an Email Player of the Horde in the entertainment business. And, specifically, I told him about a series of…
The King of Egypt’s dead-as-a-doornail brand
Published: Thu, 07/22/21
A cautionary tale for the social media-obsessed ages:One of the greatest ad men who ever lived was one Mr. Bruce Barton. And once upon a time, ol’ BB…
The ugliest $375 million brand in the world
Published: Thu, 07/22/21
One of the things I get “flack” for is my lack of keeping up with all the newest technology & software, or internet marketing goo-roo fanboy…
The most shaggiest world class brand of them all
Published: Thu, 07/22/21
Let’s talk about something serious & rational for a change:Bigfoot.If you live in the Pacific Northwest or have ever visited here, and if you look…
The secret behind one of Hollywood's most mysteriously prestigious brands
Published: Wed, 07/21/21
I once read a long article about Leonardo DiCaprio titled:“His Brand Is E cellence”There were lots of profitable insights into how to build a brand in…
How to get people to listen to even your most outrageous offers & political views
Published: Wed, 07/21/21
Couple years back I read a news story about how the ultra rich were starting to acquire cheetahs.There are only about 7,500 left.And although it’s…