Science worshippers vs the scientific method
Published: Thu, 07/29/21
Not long ago I saw a meme showing the difference between science worshippers and people who do actual science.E ample:Anyone you see on social media…
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The “Windows Computers” of the copywriting world
Published: Thu, 07/29/21
An irony not lost on a lot of marketers I’ve talked to:It wasn’t all that long ago when Apple computer users were the minority.When I got my first Mac…
Proof that even medical practices can make out like bandits with email
Published: Wed, 07/28/21
“Email Players” subscriber & physical therapist Derek Nielsen checks in:===Hey Ben,I just wanted to say thank you. I’ve been implementing your email…
Why science says to stay away from this kind of buyer?
Published: Wed, 07/28/21
One of the biggest “ah-ha!” moments of my copywriting education was when I first heard (in the great Gary Bencivenga’s Farewell seminar) the world’s…
Popular Brazilian Jiu-jitsu Youtuber chokes out his debt forever
Published: Tue, 07/27/21
Long time “Email Players” subscriber Nick Albin reports:===And a testimonial to you.Back in the summer of 2018 my woman and I moved into a small…
Why it’s not a good idea to sell to children
Published: Tue, 07/27/21
I’m not just talking about people under 18.But people who are functionally children.Take this bloke a few months back who inquired when I canceled his…
Why it took 10 years to write 40 pages
Published: Mon, 07/26/21
The deadline to get the August “Email Players” issue is in a few short days.It’s the 10-year anniversary issue.And to ring it in, this one is double…
Why thinking hurts peoples’ brains
Published: Sun, 07/25/21
While back, reader Larry Shier dropped some e tremely valuable knowledge:===Deep thinking is beyond the ability of most people-so is e trapolating…
Paid the cost to be the boss
Published: Sat, 07/24/21
This email won't do newbies, normies, or new product junkies any good whatsoever -- so if that is you and you feel left out, don't be so…
How to build a Hitchcock-like brand without murdering anyone
Published: Fri, 07/23/21
An admittedly rather morbid admission:I like to watch Alfred Hitchcock movies, and then look up the actors to see when & how they died.Do not ask me…