The secret behind one of Hollywood's most mysteriously prestigious brands
Published: Wed, 07/21/21
“His Brand Is Excellence”
There were lots of profitable insights into how to build a brand in the article hidden “between the lines.” But the one that stood out most when I was reading it, was something you probably won’t hear any of the iPhone-filtered branding coaches preaching while taking a selfie next to heir breakfast in Bali, or doing Instagram videos about journaling and meditating while pulling oracle cards.
In fact, it’s something that has nothing to do with how you look.
Or how charismatic you naturally are.
Or if you have big bewbs, a powerful presence, travel to exotic locations, or are stylish, rich, social, fun, outgoing, or anything else a lot of people think are needed to build a brand people stand in line and pay lots of money to buy from.
No, one of the big secrets behind Leo’s brand is summed up in one word:
Curation.
Specifically, curating the roles he accepts.
And it’s not unlike how some of the greatest A-list copywriter brands, for example, will readily admit a big chunk of their success is not just their talent… but which projects they choose to work on in the first place to give themselves the best chance of winning.
Anyway, I’ve written extensively about curation in “Email Players.”
But I have not written about how to use curation to build a brand in the newsletter.
Enter my “Brand Barbarian” book:
I talk about this in detail on pages 33 & 34.
It’s one of many reasons why I believe all the nonsense being preached on social media about branding should be ignored or even defiled. Branding isn’t about a logo or an image or a selfie or just being more “authentic!!!” or whatever.
It’s far more psychological and, I dare say, sociological.
Deadline to get the book for 30% off is Friday, 7/23 at midnight EDT.
Here’s the link:
https://www.EmailPlayers.com/brand
Use this code at the cart: AXE
And make sure you see the price change before entering your info.
Ben Settle
P.S. If you are interested in buying this, please read the sales letter very carefully before pulling the trigger. Especially the P.S. about the "overlapping" info.
Don’t just click, add to cart, and purchase blindly on impulse.
Especially since, more than any other product I sell, this book is not intended for most — or even very many — people in my Horde, for reasons that will be obvious when you finish reading the sales letter.