How to have a world renown brand even if you don’t deserve it
Published: Fri, 07/23/21
While back, I got to talking to an Email Player of the Horde in the entertainment business. And, specifically, I told him about a series of books I’d been reading I suspected he’d find quite useful.
Especially in light of him having just read my “Brand Barbarian” book.
Here was what I told him:
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I am reading the first of 4 volumes called Backstory.
These books are interviews with various screen writers who worked on iconic movies since back in the 20s and 30s up to contemporary times. In this first volume I am reading an interview with a screenwriter who did a lot of work with Hitchcock and other famous old school movie directors. He was asked about writing scripts, and about the limitations of writing for A-list actor at the time Gary Cooper. His response is pure gold for copywriters and marketers who struggle with the copywriting part, and should give hope to those who struggle with building the kind of brand where customers want to buy everything they sell, just because of the brand, and even if their content and products aren’t the “best.”
Here is what the screenwriter said when asked about writing scenes for Gary Cooper:
“You were really up against it with Gary Cooper. He was not a great actor. He was a personality.”
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There is a lifetime of branding wisdom in those 3 sentences most people will miss.
The most important of those lessons being simply this:
Nobody buys your product or service — they buy you first.
This is what all the copywriting & marketing fanboys miss, even as they hear some goo-roo shallowly talk about it on stage. It is also why so many of the really good marketers struggle and never emerge as instantly recognizable brands anyone cares about… and why they ultimately have to work 100 times harder than they need to.
Take Kim Kardashian, for example.
She is not a world class “copywriter.”
But, she did build a brand so powerful and well-known she gets paid north of a million dollars just to write & send a tweet or post about a brand on Instagram (that nobody had even heard of 3 seconds prior) that then creates world-famous brands in the blink of an eye.
World class “copywriting” can't do that.
Because it ain’t a function of copywriting or marketing.
It’s a function of having a vicious, merciless, “Take no prisoners alive” brand people love buying from.
Enter my controversial book “Brand Barbarian.”
You won’t have to make a sects tape like KD to get that brand started.
Because the book shows you exactly how — even starting from scratch — you can create a million dollar brand to whip up your own ferocious horde of “berserker”-like fans wanting to buy everything you sell, too. It beats the pants off the fluffy nonsense preached by iPhone-filtered livestream queens, image-obsessed influencers, & broke branding coaches. And it can work even if you shun social media, rarely travel, & have nothing but contempt for selfies.
It’s also on sale at 30% off until tonight (Friday, 7/23).
Here’s the link to get it at the discount while you still can:
https://www.EmailPlayers.com/brand
Use this code at the cart: AXE
And make sure you see the price change before entering your info.
Ben Settle
P.S. If you are interested in buying this, please read the sales letter very carefully before pulling the trigger. Especially the P.S. about the "overlapping" info.
Don’t just click, add to cart, and purchase blindly on impulse.
Especially since, more than any other product I sell, this book is not intended for most — or even very many — people in my Horde, for reasons that will be obvious when you finish reading the sales letter.