The Shaolin monk secret for creating a brand so strong people buy offers they didn’t even ask for
Published: Fri, 07/23/21
When I created my Copy Slacker product back in 2016, not a single person asked me to create it. In other words, there was no human cry for it or demand for it from my list. Nobody said, “Ben please create a comprehensive copywriting methodology that is great for slackers!” In fact, I don’t think a single person ever asked me to create a copywriting product at all.
Yet, it was the single biggest launch I’d ever done at the time.
Another true story:
Not one single soul ever asked me to write a book about the persuasion secrets of the world’s most influential & charismatic villains. Yet, my Villains books have been some of the biggest book launches I’ve ever created — and without any of the goo-roo launch drama queening, needing any affiliates, requiring any social media hype, or doing any joint ventures.
One more true story:
The folks at AWAI told me my 10-Minute Workday program with them was the single biggest launch they ever did at that time when it launched. (And that’s saying something!)
And the irony is:
One of their biggest draws is showing copywriters how to get freelance clients.
Yet my program with them, and the sales letter, and theme of the promotion, is client-less copywriting: how to create your own copywriting-driven business so you don’t need clients. To my knowledge, I am not sure anyone specifically asked to create a program about this, and certainly nobody asked me to create something like that.
Yet, it turned out to be a smash hit.
And it was no mystery when it was — either to me or them.
Anyway, I have tons of examples of this.
From selling esoteric info products about offline marketing like Brian Kurtz’a Titans program most online marketers (which my list is made up of mostly) would not want… to launching a line of super high ticket books on various topics (like profiting from trolls, for example) there is no precedent in my market of anyone wanting, much less buying… and the list goes on.
Nobody ever raised their hands saying “Please sell me a book about…”
Instead, I already knew my list wanted these things.
And it ain’t because of some kind of inborn genius or telepathy.
It’s actually a lot more sectzy than that.
And, something I learned from studying what some Shaolin monks discovered over 300 years ago for fighting, that I simply apply to my business.
Something that, while not “easy”, and certainly not a "new" concept, is simple.
And, that makes launches and affiliate campaign success extremely predictable.
It’s also something I teach in my Brand Barbarian book which is on sale at a 30% discount until tonight, July 23, at midnight EDT.
Details on what’s inside this book here:
https://www.EmailPlayers.com/brand
Use this code at the cart: AXE
And make sure you see the price change before entering your info.
Ben Settle
P.S. If you are interested in buying this, please read the sales letter very carefully before pulling the trigger. Especially the P.S. about the "overlapping" info.
Don’t just click, add to cart, and purchase blindly on impulse.
Especially since, more than any other product I sell, this book is not intended for most — or even very many — people in my Horde, for reasons that will be obvious when you finish reading the sales letter.