The most profitable headline I ever wrote analyzed word-for-word
Published: Fri, 06/18/21
Once upon a time, I wrote a “sleepy” looking headline that nobody probably thought would work.But, it did work.And, not only did it work… but the…
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Why copywriters are like flies on the same turd
Published: Thu, 06/17/21
To paraphrase the late writer Charles Bukowski:“The worst thing for a copywriter is to know another copywriter, and worse than that, to know a number…
Yet another reason to ignore copywriting gurus on Facebook
Published: Thu, 06/17/21
Many suns ago, one of my “Email Players” subscribers showed me something a well-known copywriting guru from the late 90’s/early 2000’s taught in a…
A sale of slacker-like proportions
Published: Thu, 06/17/21
Today through Sunday I’m having a sale on my popular Copy Slacker book.It’s easily one of the fattest books I sell.And it’s also one of the most e…
The VSL jerk
Published: Wed, 06/16/21
I was once informed by a self-proclaimed e pert at conversions and sales funnels that I should turn all my sales letters into VSL's (video sales…
4 pity bones for the email open rate worry warts
Published: Tue, 06/15/21
While back, a reader asked:===I have an email list of 14,000 plus people which keeps increasing daily. I get barely 10-12% open rates. Now, of course,…
The skid-mark on the underwear of email marketing
Published: Mon, 06/14/21
A Long time reader once wrote in:====I do email marketing for a financial company. Can I just say that split testing is mostly BS? I looked back at…
"Founding father” of podcasting’s secret to doing irresistibly compelling interviews
Published: Sun, 06/13/21
Admittedly, I am not a big fan of interviewing people.Mostly because I dislike talking to people by phone, skype, zoom, or in any other media unless I…
An R-rated rant about people who ask for free products
Published: Sat, 06/12/21
Last month I got a long email from a fellow wanting one of my products free.And he wanted to make some idiotic "pay it forward" deal.I was walking on…
A 33-point business plan in an email
Published: Fri, 06/11/21
To round off the SocialLair launch, following are 33 ways a business can use this unprecedented new social media platform to make more sales & grow…