Why copywriters are like flies on the same turd
Published: Thu, 06/17/21
“The worst thing for a copywriter is to know another copywriter, and worse than that, to know a number of other copywriters. Like flies on the same turd.”
Case in point:
Last year, a pal of mine up in this business sent me a text message asking if I’d be interested in checking out some copywriting software that does a lot of the heavy lifting of writing sales copy for you.
I’ve heard of software like this before.
And back in my social media days, I remember seeing an entire Twitter thread with dozens of replies full of newbies & amateurs with half mast John Thomases at the very thought of something supposedly writing their copy for them.
I’m always amused by people trying to cut corners with copywriting, skirt around work, etc.
It's lazy & amateur at best.
And blatant cowardice at worst.
And I suspect anyone buying into that sort of shtick ain't exactly going to be lining up to buy my Copy Slacker book — even at the huge discount this weekend — nor should they. "Slacker" does not equal lazy, much to the chagrin of the copywriting fanboys. In fact, the research side takes a lot of work if someone doesn't already know their market.
All the book can do is shorten the time taken to *write* ads, not the amount of work.
Not to mention how it shatters any swipe file-addicted hopes.
How it insists people do the work themselves from start to finish.
And, worst of all… how it demands people think & problem solve.
None of these things are very popular these days. People would rather use the copywriting equivalent of sex robots. That’s why there really is no competition for anyone willing to do the work.
All right, let’s get on to the business.
If the above doesn’t scare you off, and you want the book at a fat $200 off the regular price discount ($524 vs $724), use the link and coupon code below before Sunday (6/20) at midnight EDT.
The book gets a long overdue price increase after the sale.
To get it during this weekend’s sale, go here:
https://www.EmailPlayers.com/slacker
Use code: ROPER at the checkout.
Make sure you see the price change before entering your info.
Ben Settle