The writer I learned how to create “action copy” from
Published: Mon, 06/21/21
A while back, an “Email Players” subscriber asked where I first learned how to write “engaging” sales letter & email copywriting from.My…
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The Dread Pirate elBenbo leaves no deadline alive
Published: Sun, 06/20/21
All right, enough of all this selling already.The deadline to get Copy Slacker at a huge $200 off the regular price discount ($524 vs $724) ends in…
If they even so much as use the facebook chair the same time each day, you’ll know about it
Published: Sun, 06/20/21
“Email Players subscriber James Fry reports in:“Copy Slacker officially paid off. I recently wrote my first 7-figure promo for a cryptocurrency…
How to shave weeks off your copywriting research time
Published: Sun, 06/20/21
Behold an astonishing copywriting tale from The Burgle:Over in Roseburg, OR (i.e., The Burgle) where I once lived for a couple years… one of my…
Fake cocaine does the copy good
Published: Sun, 06/20/21
A strange (but true) advertising story:Many years ago, the late, great copywriter Gary Halbert was hired by Entrepreneur Magazine as a consultant. And…
Revolting copywriting secrets from two hated & reviled newspaper moguls
Published: Sun, 06/20/21
Behold a copywriting secret used by two of the most hated, most reviled, and most successful media tycoons I ever heard of.One of them is a completely…
Copywriting lessons from a fraud
Published: Sat, 06/19/21
There’s someone I know from the copywriting “scene” who teaches it as a coach.But, who also admitted to me once — when I was going to do some business…
Why you should treat your customers like criminal scumbags
Published: Sat, 06/19/21
If you ask 9 out of 10 copywriters what they want to know for making more sales, they'll ask you about all the best copywriting tricks, tactics, and…
Shooting down the copywriting fanboys
Published: Fri, 06/18/21
Sometimes this gets me in trouble with the “ads need to have more benefits! Benefits! BENEFITS!” copywriting fanboys.But, it’s my contention a story…
How amateur elBenbo stumbled onto writing his first long-running control sales letter
Published: Fri, 06/18/21
Many years ago, I learned a business-changing lesson about copywriting while listening to something the World's Greatest Copywriting Coach said.It was…