Your banker doesn’t care about email open rates
Published: Fri, 06/11/21
An “Email Players” subscriber asks:===I've been emailing every day for a year, and I saw my list go from 37 to 4,000 people.Until last month, my open…
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How to stop the tech gods from erasing your business from existence
Published: Fri, 06/11/21
“… I will erase even the memory of Sparta from the histories. Every piece of Greek parchment shall be burned, and every Greek historian and every…
The deplorable word that gets people cancelled on social media
Published: Fri, 06/11/21
A true story for the Facebook addicts:A couple months ago, when just mentioning the name Trump in a positive manner to the wrong person on Facebook…
How skinny Ben made fat sales in the weight loss market
Published: Fri, 06/11/21
Many years ago (way back in 2011) I gained ownership in a weight loss business.Specifically, selling eBooks about weight loss to women.Now, I’m not a…
How to conquer in the theater of 6G marketing warfare
Published: Fri, 06/11/21
I can’t go into it here for obvious reasons.But this last April's Email Players issue was all about what I have dubbed as “Si th-generation marketing…
Moving the Creepy Line
Published: Fri, 06/11/21
Since early 2020 I’ve slowly been liberating my business from Google.Like, for e ample, ditching my Gmail address.Not using Chrome.Not using YouTube…
How to combat fake local news
Published: Thu, 06/10/21
Few months ago, I made the following post in SocialLair during the alpha testing phase to our Learnistic coaching clients:===Been amusing watching one…
A business move of Herculean stupidity
Published: Thu, 06/10/21
A true story for the true believers:Back in February, actor Kevin Sorbo — who played Hercules on TV, and who is politically conservative — announced…
The Lair Bytch Project
Published: Thu, 06/10/21
One of the things I used to do in the big marketing e periment & social science project that was my old elBenbo's Lair FaceBook group, was pick fights…
Critical thinking is the new thought crime?
Published: Wed, 06/09/21
It might as well be.For e ample, not long ago, The New York Times ran an article with the headline:===Don’t Go Down the Rabbit HoleCritical thinking,…