Yet another reason to ignore copywriting gurus on Facebook
Published: Thu, 06/17/21
Here’s what happened:
A guy asked the group about where they can learn about writing fun, polarizing, and “edutainment” emails from other than Yours Crotchety.
To which said guru said he doesn’t get off on those types of emails.
And, feels prospects don’t want a doctor joking around, etc.
All of which I found rather amusing.
Why?
Because I have always taught people to modulate everything I teach to their market first. Market first, tactics second. For example, we didn’t convert almost 50% of our list in the female weight loss market by joking around about the problem, or going all “Ben Settle” on them.
No, I adapted all the copy to the market.
Not just the emails, but also the sales letters, too.
It was always all about the market.
Anyway, it was a timely example, because my popular Copy Slacker book (which is on sale at a fat discount until Sunday 6/20 at midnight EST) spends a lot of time on how to research and approach your copy from a “market first” position. In fact, it even includes several sales letter analyses in one of the appendixes — where you can see how I approached different markets with more serious tones (like weight loss, parents looking for college funding for their kids, etc) as far as tone and style. All modulated to the people in it.
The point?
If you want to learn how I do it, ignore these ill-informed gurus who can’t even be bothered to get all the facts first before nattering on about what I do, and learn from the source.
Anyway, to get my Copy Slacker book at this weekend’s $200 off the regular price discount ($524 vs $724), use the link and coupon code below.
After this weekend’s sale I’m giving the book a long overdue price raise.
If you want it at this sales price, high tail it over to:
https://www.EmailPlayers.com/slacker
Use code: ROPER at the checkout.
Make sure you see the price change before entering your info.
Ben Settle