The most profitable headline I ever wrote analyzed word-for-word

Published: Fri, 06/18/21

Once upon a time, I wrote a “sleepy” looking headline that nobody probably thought would work.

But, it did work.

And, not only did it work… but the client used it as his space advertising all over the internet — including on big news sites (that cost a fortune to advertise on). He simply used the headline verbatim (tweaking maybe a word or two at most) along with an image and a call to action.

Anyway, that ad ran for a couple years, I think, from what I remember.

And, it presumably made the client a lot of money.

(And they were already a huge business).

Would you like to see this headline?

And, would you like to know the psychology behind what made it “tick”… and also know how to apply that same psychology to your own headlines?

Then check ye out my Copy Slacker book.

It’s on sale for a hearty $200 off the regular price discount ($524 vs $724) until Sunday, 6/20 EDT. And, not only do I break that headline down, but I also yap about other headline tips, ideas, strategies, and breakthroughs including:

* Word-for-word the single best kind of headline to use (proven in over a billion dollars worth of testing)!

* How to "secks up" a boring headline with just a few extra words.

* The best kind of headline to use if you're not sure what to write.

* A simple "twist" to add more pop to your headlines used by billion dollar merchandising companies.

* A secret way discovered by professional neurologists for making your headlines literally impossible to ignore.

* When you don't even need a headline in your ads (two of history's most mailed letters didn't have headlines, if that tells you something).

* A secret (and free) stash of headlines written by the world's top copywriters you can study, model, and tweak for your copy at will.

* And lots more for your reading displeasure...

If’n you’re at all interested in this book, you can still read about all the other tips inside (the above are just a few of the headline tips) at the link below before the sale ends Sunday at midnight (EDT).

After that deadline, I am raising the book’s regular price.

Which means it ain’t gonna get cheaper.

Here’s the link:

https://www.EmailPlayers.com/slacker

Use code: ROPER at the checkout.

Make sure you see the price change before entering your info.

Ben Settle