How to stop the tech gods from erasing your business from existence

Published: Fri, 06/11/21

“… I will erase even the memory of Sparta from the histories. Every piece of Greek parchment shall be burned, and every Greek historian and every scribe shall have their eyes put out and their tongues cut from their mouths. Why, uttering the very name of Sparta or Leonidas will be punishable by death. The world will never know you existed at all!”

— Xerxes
“300”


That quote has always fascinated me.

Not just from a military history angle, but from a business angle too.

My opinion:

If you become a platform unto yourself in business you can’t really be “de-platformed” even if you incur the wrath of the entire pantheon of tech gods hurling lighting bolts at your business — whether it’s Google, Facebook, Apple, Amazon, Microsoft, or any other big tech entity you might have your business wrapped tightly around. And the reason why is, if you are a platform unto yourself your fans, clients, customers, and followers simply “go” wherever you are.

This is why a Trump or an Oprah, for example, can’t truly be de-platformed.

Their fans (and haters) will simply go wherever they are.

They couldn’t NOT do so.

It’s also why no matter how hard Disney tries to erase some of Walt’s movies, there will always be customers seeking them out. It’s why the ancient military general & genius Hannibal (who the Romans literally cancelled — destroying every native historical record of his existence) was still begrudgingly written about by Roman historians, even if to try to make him out to be some kind of evil deviant to further their own Narrative. And it’s why someone like Jesus Christ who everyone has been trying to cancel for 2000 years has a brand and following stronger now than when He walked the earth.

Which brings us to the nitty-gritty question:

How exactly does one become a platform unto yourself?

To the disappointment of hack-chasers looking for a checklist:

There is no one single way.

It’s a combination of mastery of a skill, having a legitimately unique way of doing or communicating about whatever it is you do, aggressive relationship-building, being in persistent contact with your market, ignoring the crowd & status quo no matter how strong the temptation to do otherwise, creating movements & empires and not just “offers” & “sales”, embedding your personality & values into every aspect of your business — from your products, to your services, to your customer service, and everything in between — and the list goes on.

Frankly, it could even be accident of birth to the right family, at the right time.

There is no single way I know of to become a platform unto yourself.

But there are tools that can certainly help.

One of which I believe is our new SocialLair platform.

It’s a social media platform made by marketers & biz owners for marketers & biz owners. It lets you connect directly to your email list. It gives you extraordinary privacy & control over your data. And it lets you honestly communicate directly and frequently in a way even email can’t match.

If you want to know more, you can still get a free test drive.

Although you don’t have much time left.

Here’s how it works:

1. Until tonight (Friday June 11 at midnight EDT) you can get a free test drive of it — after which free test drives will be closed for a while to “iron out” any lingering bugs & glitches, etc

2. Use it, fill it with content, even post ads inside & show it to your clients & colleagues if you want… and see if it “clicks” for you — with no credit card needed, and zero obligation

3. If you decide to subscribe during this test drive… you can have it for $35/month instead of the $50+/month it will cost in the future. Plus you will be “grandfathered” in for life at that price forever. (Barring any sudden rise in hard costs imposed on our systems due to 3rd party forces beyond our control — which is highly unlikely.)

Bottom line:

If’n you want to test drive it free, I highly recommend you do it now.

After multiple software launches I’ve seen how it ain’t like info products.

By that I mean, you don’t want thousands of people piling in right away. That only makes for a lot of frustrated & unhappy customers. It’s much better to grow slowly and roll out over time. Thus, today’s deadline to get your free test drive may get abruptly shortened without warning. And, even people who get in for the test drive may not be able to buy for a while if you linger too long to make a decision once inside. And of course if that happens where we close it early due to demand… and you wait too long to buy it after taking your test drive, you will miss out on the above savings.

We shalt see how it goes.

Really, it all depends on the demand.

So this does not favor the procrastinator.

To get the full details read the page carefully here:

https://www.EmailPlayers.com/lair

Ben Settle