Your banker doesn’t care about email open rates
Published: Fri, 06/11/21
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I've been emailing every day for a year, and I saw my list go from 37 to 4,000 people.
Until last month, my open rate was about 30% every time.
For the last month, it has been dropping significantly up to 15-20% right now.
I don't know where that comes from, my content hasn't changed.
I do have more subscriptions due to ads being included since December, but still.
The open numbers is not getting significantly higher either.
Do you have the same thing? Is it periodic?
Are browsers blocking tracking for privacy?
What if we became blind? Do you still believe it would be that good to use email as the main communication tool?
Revenue is increasing, so I still feel okay.
I appreciate your answers and some "Don't worry kid" support.
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My answer:
“Since revenue is increasing... unless the bank starts telling you that you can only deposit open rates and not revenue, I'd say whatever you're doing is working.”
On a side not: wait'll the open rate junkies see what Apple has planned for them.
It won't be pleasant.
Whatever the case:
He brings up a good & timely question.
And that is over reliance on email.
I’ve been as guilty of this as probably anyone.
And for many years it has bothered me — that whole “1 is the most dangerous number” thing Dan Kennedy has been talking about since way before email and the internet.
Thus, why I’ve always had a love/hate view of social media.
I like the potential of it as a selling tool.
(And used it with great success via both Facebook and Twitter. )
I just don’t like any of the platforms out there.
Especially after fleeing all social media in late 2018 only to have two of the most productive years of my life right after in business, education, family, and the list goes on. That ain’t a coincidence. In fact, the way those sites foster addiction, mental dullness, hive-mind stupidity, Narrative chasing, cancel culture mobs, the highs & lows one receives in a genuinely abusive relationship (with so many suicides tied to social media it’d have been banned long ago if it was a consumable product like a shake or pill…) is truly mind boggling to witness when you leave it, and talk to people still on it.
And I wasn’t even on those platforms much by the time I left.
I can only imagine how much they hold back people who spend all day on them.
Which brings me to SocialLair.
We built it very specifically to include everything we like (especially for businesses) about social media along with tacking on a whole bunch of things we wish were in other platforms but aren’t and probably never will be.
It’s built for engagement, not addiction.
It’s created to encourage honesty, not blind media hivemind chanting.
And it’s designed to make businesses sales, not whore out your data to your competition.
I could go on and on about it here but I’m not going to.
That is, after all, why we are giving free test drives of the platform.
Here’s how it works:
1. Until tonight (Friday June 11 at midnight EDT) you can get a free test drive of it — after which free test drives will be closed for a while to “iron out” any lingering bugs & glitches, etc
2. Use it, fill it with content, even post ads inside & show it to your clients & colleagues if you want… and see if it “clicks” for you — with no credit card needed, and zero obligation
3. If you decide to subscribe during this test drive… you can have it for $35/month instead of the $50+/month it will cost in the future. Plus you will be “grandfathered” in for life at that price forever. (Barring any sudden rise in hard costs imposed on our systems due to 3rd party forces beyond our control — which is highly unlikely.)
Bottom line:
If’n you want to test drive it free, I highly recommend you do it now.
After multiple software launches I’ve seen how it ain’t like info products.
By that I mean, you don’t want thousands of people piling in right away. That only makes for a lot of frustrated & unhappy customers. It’s much better to grow slowly and roll out over time. Thus, today’s deadline to get your free test drive may get abruptly shortened without warning. And, even people who get in for the test drive may not be able to buy for a while if you linger too long to make a decision once inside. And of course if that happens where we close it early due to demand… and you wait too long to buy it after taking your test drive, you will miss out on the above savings.
We shalt see how it goes.
Really, it all depends on the demand.
So this does not favor the procrastinator.
To get the full details read the page carefully here:
https://www.EmailPlayers.com/lair
Ben Settle