How to profit from quibblers
Published: Sat, 09/05/20
Comes a question:“Ben I already bought the schwartz product why do you keep sending me emails about it?”The answer:Because it’d be a colossal pain in…
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Writing headlines of Hearstian proportions
Published: Sat, 09/05/20
One of my all-time favorite movies is “Citizen Kane.”This is especially true since studying the life of publisher William Randolph Hearst (who the…
This’ll sting the lazy amateurs a bit, but it’s for their own growth
Published: Fri, 09/04/20
For people who have even more contempt for products that waste their time than Yours Impatient…"Ben, I want the Gene Schwartz $20 offer, but is there…
Was Gene Schwartz a seks fanatic?
Published: Fri, 09/04/20
Behold...My all-time favorite Eugene Schwartz headline:"Should Any Man Be Given This Much Se ual Power Over Women?"This baby was on the outer…
The steak & eggs swipe file
Published: Thu, 09/03/20
"Ben I'm new to copywriting people keep saying to copy out world class ads in my own handwriting. do I really need to be doing this? Is it really that…
The $20 copywriting seminar that saved my business
Published: Thu, 09/03/20
Let me tell you the story about my "crash course" in copywriting.Basically, it went down like this:For better or worse, other than odd copywriting…
Who wins the fight: Walt Disney vs Steve Jobs
Published: Wed, 09/02/20
One thing I highly recommend anyone in business do is read both Walt Disney's bio by Neil Gabler and Steve Jobs' bio by Walter Isaacson, and then note…
Business insights from the King of Animation Studios
Published: Tue, 09/01/20
One of the more useful biographies I read last year, and did another pass on this year, was Walt Disney’s bio by Neil Gabler.There are quite a few…
Enraged Florida businessman declares war on California?
Published: Tue, 09/01/20
Something that happened a few weeks ago:My bid’niz partner in Learnistic Troy Broussard ranted at me for a good 5 minutes straight about something the…
The Dark Lord of Email forges the One Testimonial of Power
Published: Mon, 08/31/20
“Email Players” subscriber & "Blackbelt Magazine" Self-Defense Instructor of the Year (who was once banned by some muppet from entering England due to…