The steak & eggs swipe file
Published: Thu, 09/03/20
Survey says:
Yes, it is boring.
It is tedious.
And, it is rather unappealing sounding.
But, the answer is:
Yes.
Do it.
Starting tonight.
The reasons people give for doing it (i.e., Gary Halbert's "neurological imprinting" theory) are very sound, and I can say from first “hand” experience it can make a huge difference in not only your ads... but the speed in which you get really good.
It's actually a lot like the "steak & eggs" diet.
I did it a few years ago a couple times, for an entire month at a time.
Basically, what you do is only eat steak & eggs.
(Drenched in butter.)
And that's it.
Nothing else — except water — and a weekly "re-feed" day where you eat anything you want. I won’t say this diet is good or bad. So not only is this NOT health advice, but I have no desire to hear the idiotic ravings of all the amateur health bros reading this completely missing the point of what I am doing here.
But what I will say is, like copying ads out by hand, it's boring.
And tedious.
And, yes, sounds unappealing.
But (again, like copying ads out by hand):
It's also super simple.
It frankly doesn't get more simple.
Works really fast.
And, can get some people to their goals a lot faster.
In fact, I will even say this:
Just like with the steak & eggs diet, where every day you are (noticeably) a bit leaner and lighter... when you copy ads out by hand you should be *noticeably* better after each ad you do. By "noticeably", I mean, the next time you write an ad for a client or your own product, you will no doubt notice it's a bit easier than it was last time.
You're a bit faster at it, too.
And, your ads are bit more persuasive.
More:
Like the steak & eggs thing, you don't need to do it long term.
You do it just long enough to get to your goals. After that, you will unconsciously apply the structure, format, and particularities of the ads you've been copying out by hand, and apply them to your own work, without even having to think about it.
So anyway, that's my tasty answer.
And, if you (gasp!) doubt me, test it for yourself:
Write out 10 ads in your own hand.
Then, write an ad of your own.
The difference should be night and day.
But, there is a caveat:
They must be truly GREAT (not just good) ads.
In other words...
Don't do this with any online sales letters (and especially not a sales letter during a launch). Instead, look at the old school direct mail ads, where people had to spend money to test them, and not just slap them up on a page and blast an email to their list. And if you worry those ads "aren't working now!" don't be a typical small thinking internet marketer/copywriter. This way of learning copywriting is not about the "what" you say, it's about the "how" you say it.
Wait a minute... what?
You don't know which ads are great or not or where to find them?
You want some guidance?
Then check this out:
Right now Michael Senoff is selling his $297 Gene Schwartz product for just $20. And, if you buy it via my righteous affiliate link below by the deadline (Labor Day at the stroke of midnight PDT) you get some free bonuses.
One of which is a swipe file of over 527 classic ads.
(All neatly typed up in Word format).
This collection includes ads from the best of the best.
Like Gary Halbert (my favorite ads to copy out by hand)... Gene Schwartz... David Ogilvy... And hundreds more. All yours to study, model, and copy out by hand to get that neurological imprint of what it's like to write world class ads.
You also get elBenbo’s 1-Click Upsell Swipe File, too.
But time's short, my little fledgling.
Grab it all (for a measly $20) here:
https://www.EmailPlayers.com/labor
Also:
Direct any customer service questions to Michael Senoff not me.
Ben Settle
P.S. Here is a comment from reader Larry Shier about the ridiculous value of this offer:
"Wow Ben: talk about over delivering, for $20 this is a no brainer. Interviews, swipe files...there’s a year worth of stuff here for anyone that takes your advice of going through stuff 10x. Fools that don’t get this ain’t worthy to be on your list and if they “can’t afford it” then they oughta get outta moms basement and take a gig at minimum wage for a couple hours just to get it.”