The myth of declining email open rates
Published: Mon, 08/31/20
Last month, one of my old Oceans 4 Mastermind clients emailed me out of the blue.And she asked:“Are you impacted at all by declining open rates or are…
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Obnoxiously blatant sales pitch inside
Published: Mon, 08/31/20
Today’s the deadline to subscribe in time to get the September “Email Players” issue.Some of the tips inside include:* An old school Hollywood…
Plumbing the depths of email psychology
Published: Mon, 08/31/20
A few months ago, “Email Players” subscriber Djamel Mazi checked in with:===Hi Benjust a quick one to let you know that the newest issue is sooooo…
“A lot of online business owners have the mentality of children”
Published: Sun, 08/30/20
So I said to my Learnistic business partner & “Email Players” subscriber Troy Broussard.The conte t:He was perple ed by some of the weird billing…
The real reason Alfred Hitchcock’s movies made so much money
Published: Sun, 08/30/20
I recently finished a fascinating book called:“Backstory 1”It’s the first of four volumes.And it contains several in-depth interviews with some of the…
What to do when Facebook drops the hammer & flips you the bird
Published: Sat, 08/29/20
“Email Players” subscriber M. Damon Greene shows how it’s done:====Hey Ben, just wanted to give you a shout out. I have been following you for years…
Try to guess what made these emails “tick”
Published: Sat, 08/29/20
Lets have a bit of fun:Below are the subject lines of 3 highly-engaging and, in at least two cases, high-selling emails — specifically subject lines 1…
What the former head of content & copy at Petco says about “Email Players”
Published: Fri, 08/28/20
“Email Players” subscriber & former head of content & copy at Petco Clay Manley recently checked in with me to update his mailing address, and added…
The Flakeocalypse is nigh
Published: Fri, 08/28/20
A couple weeks ago, “Email Players” subscriber & my fellow owner at Learnistic Troy Broussard did a series of calls to help sell our coaching program…
How Sebttle selling sells to those who hate being sold
Published: Thu, 08/27/20
“How do I sell without it looking like I’m selling”Came a question from one of my hairy Email Players of the Horde.It’s a question people who haunt…