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Free Email & Web Marketing Tips

The Schwartz beer keg is about all tapped out

Published: Tue, 09/08/20

The $20 Schwartz Seminar deal ends in a matter of minutes.Order from my affiliate link in this email and you'll get:1. elBenbo’s 1-Click Upsell Swipe…

Learn from giants, or blather on Facebook

Published: Tue, 09/08/20

Sven says:“Eugene Schwartz is an icon: a cup of coffee, a timer, pencil and paper. A million dollar plus business from his home. If your subscribers…

Copywriting bewb jobs

Published: Mon, 09/07/20

Let’s talk about swipe files to an even more obno ious degree.Yes, I have a swipe file.Yes, I think swipe files are invaluable tools.And, yes, one of…

The case for rudely ignoring clients

Published: Mon, 09/07/20

Many moon ago, before I left the Facebook digital opium den, I posted this:“Freelance copywriters who care more about what their ‘client’ thinks than…

King Kirby & the swipe file of power

Published: Mon, 09/07/20

I sometimes catch a bit o’ the flack for my anti-swiping rants.“Ben isn’t it hypocritical to be ranting against swipers while selling swipe file…

Dead ad walking

Published: Sun, 09/06/20

Here's some of the best copywriting advice I ever done got:"If you are not running enough tests that are really flopping, then you are not doing your…

“Troll Olympics” Gold Medalist

Published: Sun, 09/06/20

Couple years ago when I ran this Schwartz sale, a troll grunted from his mom’s basement typing with his dusty cheetos-stained fingers:“Your emails are…

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