Writing headlines of Hearstian proportions
Published: Sat, 09/05/20
This is especially true since studying the life of publisher William Randolph Hearst (who the movie was partly based on) and his wiles for building a publishing empire and brand for himself that still lives on almost 70 years since he joined the choir invisible.
Like Hearst’s life, Citizen Kane is as much a “how not to do” as it is a “how to” study.
Like this Charles Foster Kane line:
“If the headline is big enough, it makes the news big enough”
People like to complain about the news being slanted, bias, offensive, etc.
But today's media ain’t got nuttin on Hearst.
Outrageous headlines in his newspapers back during WW1 quoting Kipling calling for the "extermination of the entire German species" make even today's craziest media hit jobs look like puff pieces.
Anyway, here’s the point:
In the $20 Eugene Schwartz package I’ve been nattering on and on about lately, he spends a good deal of time talking about headlines. And, while he was no Hearst (Gene had way too much class), his headlines were quite “Hearstian” - in a good way - for direct response copywriting, in my opinion.
And you can hear for yourself, and see 68 of his ads inside the $20 package.
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1. elBenbo’s 1-Click Upsell Swipe File eBook — which contains over 20 1-click upsell pages either I or clients profited enormously from.
2. A 527 classic ad swipe file (all neatly typed up in Word format) — which includes ads from Gary Halbert, Joe Karbo, Ben Suarez, Claude Hopkins, Eugene Schwartz, David Ogilvy, Maxwell Sackhiem, and hundreds more.
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Ben Settle
P.S. If you have any questions about your order after buying (getting the links, whatever), email Michael’s email address plainly shown on the PayPal receipt and not me.
That’s what it’s there for, Chuckles.
I am but the affiliate and cannot grant you access to the content or look up your order, etc.