The utter insanity of copying out online sales letters by hand
Published: Fri, 05/22/20
I am a huge fan and advocate of the late, great Gary Halbert’s advice to copywriters about copying out world class ads by hand to get that…
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The tyrant of deadlines graciously warns the procrastinators
Published: Fri, 05/22/20
Today is the deadline to get your filthy, greedy, eager paws on my Bargain Bin of Bonuses 2 sale. It’s a handful of several of the most valuable…
Stupid design advice amateur marketers give
Published: Thu, 05/21/20
While launching my “Brand Barbarian” book last November, I wrote an email quoting “Email Players” subscriber — and from what I understand, one of the…
The best time of the day to send emails
Published: Thu, 05/21/20
Comes a question that gets asked over and over and over:“When is the best time of the day to send emails for getting the highest response?”The irony…
Behold the business model of the eBook kings of yore
Published: Wed, 05/20/20
Last year I read a facinating book called:"Marvel Comics: The Untold Story" by Sean Howe.It's a lot of stuff their PR people don't really want…
Kimmy Derangement Syndrome
Published: Wed, 05/20/20
Back in January, I wrote an email to my list with the subject line:“A-List Copywriting secrets of a Trump-hating feminist”The email was about the…
The offer that brought the skulking trolls & blue light specials out of the woodwork
Published: Tue, 05/19/20
For whatever reason, this last January’s Jim Camp “lost tapes” sale I ran, got the attention of more of the troll types on my list than usual.Take,…
How anti-green elBenbo is rapidly turning the planet into Mordor
Published: Tue, 05/19/20
A few months back, I read an amusing article at Yahoo news titled:“Cut Back On Email If You Want To Fight Global Warming”The topic:Why all these…
Advice to my own flesh & blood about copywriting
Published: Mon, 05/18/20
Once upon a time, Teenaged elBenbo needed to make some e tra dough.And, because of that, I would periodically babysit two of my cousins. And, because…
elBenbo's bargain bin of bonuses sale: season 2
Published: Mon, 05/18/20
Starting today I am holding a sale this week on (most of) the bonuses I’ve included with the various offers I’ve sold over the the past 12-months.I…