Behold the business model of the eBook kings of yore

Published: Wed, 05/20/20

Last year I read a facinating book called:

"Marvel Comics: The Untold Story" by Sean Howe.

It's a lot of stuff their PR people don't really want known.

At least, that's the gist of it, I believe.

Anyway, there’s a very intriguing paragraph from the book about Marvel Comics’ original founder - pre-60's, before it got huge. And his business model sounded incredibly similar to many of the early shameless internet marketing guru eBook peddlers' attitudes back in the 90's and early 2000's, and in some cases even more flagrant today.

Here is the quote I am talking about:

"He [Goodman, original owner of the company that would become Marvel Comics] devised a simple formula for success: 'If you get a title that catches on, then add a few more,' he told Literary Digest, 'you're in for a nice profit.' It was all about staying on top of trends, not providing anything more than disposable literature. 'Fans,' he decreed, 'are not interested in quality."

Here's why I bring it up:

It's very easy to get seduced by following trends, get a shallow grip on one, then become an "expert" and sell it, only to hop to a new trend soon after.

Example:

If you've ever seen someone go from being an expert about Facebook one day, to being a storytelling expert the next day, then a manifestation coach the next day, followed by being a crypto currency goo-roo, etc, you've seen this business model in action — even if they don't have the ruthless attitude Goodman had.

I'm not saying that doesn't work.

But, it's not exactly ideal for a long term, solid business model.

'nuff said.

Speaking of which:

There are a couple short videos about the info publishing business inside the elBenbo’s Bargain Bin of Bonuses 2 product on sale until Friday at midnight EDT. If you want to see what’s going on with that, you can read about it here:

https://www.EmailPlayers.com/bb2

NOTE:

You'll need a smart phone to access these bonuses, no exceptions.

And it will have to be newer than when Steve Jobs still walked the earth.

Ben Settle

P.S. If you have any technical questions with accessing the content or downloading my free app (if you don’t already have it) they are delivered on after buying, email:

help@learnistic.com

And they will get back to you as fast as humanly possible.