Free Email & Web Marketing Tips
Published: Fri, 06/21/19
Once upon a time, I quoted this “Email Players” rule on my old podcast:“It’s better to be the Bytch at the top of the mountain than the ho at the…
Published: Thu, 06/20/19
“I'm grouchy in the morning, cranky in the afternoon, moody at night, I’m like miserable!” — Vincent Benedict (Aka elBenbo's hero) “Twins”One of my…
Published: Thu, 06/20/19
Lets talk about Frank Johnson.He was the bloke who created the famous "Johnson bo " - that dotted bo at the top of printed sales letters that has been…
Published: Wed, 06/19/19
Many years ago, I heard the direct marketing author Denny Hatch tell a story about the late, great Bill Jayme, and how he would deal with…
Published: Wed, 06/19/19
A magnificent blue flame special asks:===Dear BenGreetings and felicitations!I’m curious as to why you don’t use a salutation in your (irreverent,…
Published: Tue, 06/18/19
One of the highlights of the late, great "unsung hero" of copywriters Bill Jayme’s genius, was how he wrote his outer envelopes for direct…
Published: Tue, 06/18/19
Last year while at Wing Chun lessons, Sifu showed me a move that was, at a glance, not in the Wing Chun system.If anything, it was the opposite.And,…
Published: Mon, 06/17/19
Not only do I think the late, great Bill Jayme was one of the best “email” writers who ever lived (even though he never sold anything with email), I…
Published: Mon, 06/17/19
Let me tell you about the super-crotchety man I call the greatest email copywriter who ever lived:Bill Jayme.I call him this even though he died in…
Published: Sun, 06/16/19
I was once informed by a self-proclaimed "e pert" at conversions and sales funnels that I should turn all my sales letters into VSL's (video sales…