How this copywriting “sorcerer” cast a spell of compliance on his clients
Published: Wed, 06/19/19
Basically, it went down like this:
Bill Jayme would make a deal to write a package for a magazine.
Then, he’d tell the client when he would have it done by.
Then, the client would say, “Don’t you want to know what the articles are going to be?”
To which Mr. Jayme would say:
(Paraphrased)
“No, I’ll pick the articles, and tell you what they’ll be. These are my people. I know them, and they know me…”
Some find this arrogant.
Others (like me) find it amusing.
But, arrogant or amusing, there was a reason this "copywriting sorcerer" was booked out years in advance, could charge pretty much any fee he wanted, and had a long string of home runs.
The reason?
He knew his market better than anyone else.
The best copywriters all do.
Which is why they often create the advertising before the content of the product they are selling. They pretend they have magic genie-like powers to give their market whatever they want, write an ad selling it, then create the product around the ad -- removing the claims they couldn't figure out how to fulfill in the product.
And if you think that's wild:
Back in the day, it was not unusual for certain mail order people to run an ad they wrote for a product that did not yet exist in a newspaper, and not even bother creating the product if it bombed, or scurry to create it as fast as possible to fulfill the orders if it was a hit (something I am pretty sure is illegal to do nowadays...)
Something to think about next time you want to create a product.
In the meantime?
If you want to see 200+ samples of Bill Jayme’s ads — where he knew the market better than the clients, and you can see what those kinds of sales letter packages looked like — you have until Friday night at midnight (EDT) to get your sneaky little paws on “The Bill Jayme Collection.” This is his 209 piece $22 million dollar swipe file (i.e. these ads collectively he was paid $22 million in fees in today’s money to create), sent to you on a USB drive.
I have found this content to be incredibly educational.
Especially for my emails.
(Even though they were for direct mail.)
To get this huge swipe file at a $200 discount, go here tonight:
http://www.EmailPlayers.com/jayme
Ben Settle
P.S. Brian Kurtz is producing these USB drives “on demand” — so realize it could take anywhere from 1-3 weeks to get them, depending on mail speed and restocking times.
P.P.S. If you send me your receipt before the Friday midnight EDT deadline (not merely buy the collection before the deadline, but send me your receipt before then), I will also send you:
“elBenbo’s Copywriting Capers: Season 1”
These videos contain dozens of insights, ideas, methods, and lessons I learned while working as a freelance copywriter for some of the most brilliant marketing minds on the planet.
In many ways, these are some of the most valuable lessons I ever learned.
And, much of it you’ll never find in any book or course.
Here are a few of the secrets inside these videos:
* The single best kind of product to up-sell right after a customer buys. (I learned this from a brilliant conversion strategist at a masterclass I spoke at, and it can potentially add 2, 3, even 4 or more times the profits you do now, and possibly even on the same day you learn it!)
* A truly no-brainer (yet completely untapped by the online marketing community) way to potentially make multiple thousands of extra dollars per month selling info products on eBay.
* How to control the “narrative” of how people on your list think, behave, and buy. (This is something the multi-billion dollar news media does every day of the week without even trying to hide it — yet a surprisingly few online businesses even think about it, much less do it.)
* A clever way (taught to me by a computer scientist) to use strangling anti-business government laws & regulations to make more sales for your business. (Bonus benefit: it can also make your Facebook, Google, and other paid ads work better, too, while staying far off the radars of their compliance teams.)
* The #1 most profitable emotion to appeal to in every single one of your ads, squeeze pages, emails, and any other marketing media you use.
* The “close combat copywriting” methodology used by certain, very savvy social media millionaires to pump out multi-million dollar tweets, posts, and other content without having any copywriting training whatsoever.
* A secret way to make even the most deadly boring offer sexy and exciting and even hard to resist buying.
* The “nag test” to know if a potential joint venture partner is going to make you a lot of money, make your life miserable, or possibly even outright screw you over.
* A newbie-proof way to quickly start an info marketing business in as little as 24-hours. (Possibly even on the same day you learn it!)
* The “lovable asshole” secret of writing copy I learned from one of history’s most prolific business-buying experts.
* The one time when selling a continuity offer (recurring order, subscription, etc) is like robbing yourself of sales. (I am a huge advocate of selling continuity — except when it comes to this offer hawked by thousands of businesses each day to their own detriment.)
* A sneaky way to use “digested” content to build an info-publishing empire.
* And much, much more.
To get these videos simply forward your receipt to me before the Friday at midnight EDT deadline.
Get the goods here:
http://www.EmailPlayers.com/jayme