How to create your own copywriting tactics
Published: Tue, 06/18/19
If anything, it was the opposite.
And, something I would have thought someone like him, who has been training and teaching Wing Chun for over 40 years, is one of the top traditional Wing Chun guys in the country, and has his name on the Shaolin Temple in China (a lot of celebrities, etc pay to have their names there, Sifu earned his) would teach against, if anything.
So I had to ask:
“Sifu, is that actually Wing Chun?”
His answer?
“It’s not in the Wing Chun system, but it’s 100% Wing Chun.”
In other words:
The move — he made up on the fly — was based on all the core principles.
But, nobody teaches it as Wing Chun.
Except, of course, for him.
And after that, he added this ditty:
“When you know the system well enough, you can create your own tactics.”
And you know what?
It’s the exact same thing in email copywriting, too.
And, I would say, this applies to any kind of direct response marketing you’re doing — not just email or copywriting, but videos, livestreams, podcasts, speaking from the stage, VSL’s, whatever…
When you’ve mastered the fundamentals you can create your own tactics.
Which means you’ll confound your competitors.
Drive your copycats nuts.
And, make a lot more sales — whether for your own products or for clients.
Take the late, great copywriter Jim Rutz, for example.
He was one of the single best copywriters who ever lived. And, if you look at some of his most profitable headlines (like his infamous “New Coup For Lou” headline), they are not always what anyone would consider “direct response copywriting.”
Certainly, they aren't found in any list of "top 100 headlines" collections.
Yet, are still 100% direct response copywriting.
And, from what I understand, long-running controls.
Which brings me to another old school copywriter who also did this:
Mr. Bill Jayme.
When I read his $22 million swipe file (a collection of 209 of his sales letter packages that collectively earned him well over $22 million in fees in today's money, and that is on sale at a $200 discount until Friday a midnight EDT), I see a lot of cases where he created his own copywriting tactics — which is probably why he was all but impossible to knock-off, and was regarded as the single greatest magazine copywriter of his day.
And, you know what else?
In my humble (but accurate) opinion, his ads are especially great models for emails, too.
Especially since they are more "narrative" based like great emails are.
And, not so much "fascination" based.
(ie all hard-hitting bullets and claims, etc.)
More:
If you buy this swipe file and send me your receipt (not just buy it, but also send me your receipt) before the Friday midnight EDT deadline, I will also give you a 90+ minute bundle of videos I shot called:
“elBenbo’s Copywriting Capers: Season 1”
These videos contain dozens of insights, ideas, methods, and lessons I learned while working as a freelance copywriter for some of the most brilliant marketing minds on the planet.
In many ways, these are some of the most valuable lessons I ever learned.
And, much of it you’ll never find in any book or course.
Here are a few of the secrets inside these videos:
* The single best kind of product to up-sell right after a customer buys. (I learned this from a brilliant conversion strategist at a masterclass I spoke at, and it can potentially add 2, 3, even 4 or more times the profits you do now, and possibly even on the same day you learn it!)
* A truly no-brainer (yet completely untapped by the online marketing community) way to potentially make multiple thousands of extra dollars per month selling info products on eBay.
* How to control the “narrative” of how people on your list think, behave, and buy. (This is something the multi-billion dollar news media does every day of the week without even trying to hide it — yet a surprisingly few online businesses even think about it, much less do it.)
* A clever way (taught to me by a computer scientist) to use strangling anti-business government laws & regulations to make more sales for your business. (Bonus benefit: it can also make your Facebook, Google, and other paid ads work better, too, while staying far off the radars of their compliance teams.)
* The #1 most profitable emotion to appeal to in every single one of your ads, squeeze pages, emails, and any other marketing media you use.
* The “close combat copywriting” methodology used by certain, very savvy social media millionaires to pump out multi-million dollar tweets, posts, and other content without having any copywriting training whatsoever.
* A secret way to make even the most deadly boring offer sexy and exciting and even hard to resist buying.
* The “nag test” to know if a potential joint venture partner is going to make you a lot of money, make your life miserable, or possibly even outright screw you over.
* A newbie-proof way to quickly start an info marketing business in as little as 24-hours. (Possibly even on the same day you learn it!)
* The “lovable asshole” secret of writing copy I learned from one of history’s most prolific business-buying experts.
* The one time when selling a continuity offer (recurring order, subscription, etc) is like robbing yourself of sales. (I am a huge advocate of selling continuity — except when it comes to this offer hawked by thousands of businesses each day to their own detriment.)
* A sneaky way to use “digested” content to build an info-publishing empire.
* And much, much more.
But let me be 100% crystal clear:
To get the videos you must send me the receipt before the deadline — not just buy before the deadline.
If you send it after the deadline, you don’t get the videos.
Here's where to grab them at the $200 discount:
http://www.EmailPlayers.com/jayme
Ben Settle
P.S. Brian Kurtz is producing these USB drives “on demand” — so realize it could take anywhere from 1-3 weeks to get them, depending on mail speed and restocking times. But, the bonus videos are digital and you will get them after you send me your receipt — assuming you send it to me before the Friday midnight EDT deadline.