Do you really want some bewb like this buying from you
Published: Wed, 06/19/19
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Dear Ben
Greetings and felicitations!
I’m curious as to why you don’t use a salutation in your (irreverent, often entertaining but, honestly, can be a wee bit misogynistic) email missives?
Surely a little, “Dear Friend” or “Dear Aspiring Email Copywriting Supremo”, or even a casual “Howdy” or “Hey there!” wouldn’t go amiss?
Gosh, you know, it’s even possible these days to use a first name. Amazing!
Personal and engaging is good, no?
Or perhaps, against prevailing wisdom, it makes not one jot of difference?
Love to hear your views.
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Here is my wee-bit evil answer:
I get more opt ins by not collecting first names, and don't care to flag my emails as commercial by using a salutation. Frankly, if you know what you’re doing, including or not including a salutation or first name makes absolutely no difference whatsoever.
And you know what else?
I’m in good company, too.
At least, with the first name personalization.
The great Bill Jayme (one of the highest-earning copywriters who ever lived) once declared:
“Personalise indiscriminately at your peril. Do you really want as a customer, some boob who gets turned on by seeing his own name repeated nine times in a single page?”
More:
With email, people aren't as clueless as the typical "talk-down-to-people" goo-roos think. They know perfectly well your personalized email, with their name randomly inserted in throughout, isn't a one-one-one email any more than they think you sent it from your iPhone (the opt-out link is a tip off if nothing else...)
Speaking of Bill Jayme:
Until Friday at midnight (EDT) you can have his 209 piece swipe file on a USB drive — which collectively earned him $22 million in today’s money in fees — at a $200 discount.
More still:
If you send me your receipt *by* the above deadline I will also send you over 90-minutes of advanced copywriting videos called:
“elBenbo’s Copywriting Capers: Season 1”
These videos contain dozens of insights, ideas, methods, and lessons I learned while working as a freelance copywriter for some of the most brilliant marketing minds on the planet.
In many ways, these are some of the most valuable lessons I ever learned.
And, much of it you’ll never find in any book or course.
Here are a few of the secrets inside these videos:
* The single best kind of product to up-sell right after a customer buys. (I learned this from a brilliant conversion strategist at a masterclass I spoke at, and it can potentially add 2, 3, even 4 or more times the profits you do now, and possibly even on the same day you learn it!)
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To get these videos simply forward your receipt to me before the Friday at midnight EDT deadline. But, to be clear: you must send your receipt before the deadline, not merely buy the offer before the deadline.
To grab it all while the grabbins’ good, go here:
http://www.EmailPlayers.com/jayme
Ben Settle
P.S. Brian Kurtz is producing these USB drives “on demand” — so realize it could take anywhere from 1-3 weeks to get them, depending on mail speed and restocking times. But, I’ll send the bonus videos when you send your receipt to me before the deadline.