The secret of writing "get-you-in-the-gut" subject lines

Published: Mon, 06/17/19

Not only do I think the late, great Bill Jayme was one of the best “email” writers who ever lived (even though he never sold anything with email), I also submit he was one of the best email subject line writers who ever lived, too.

Why?

Because many of his headlines would make for even better subject lines.

I say this because, when you read his sales letters, you will notice he wrote a lot of emotionally-charged and problem-oriented headlines, that “got” you in the gut, making it all but impossible to not at least open the envelope.

And, I’ve found they do the exact same for getting emails opened.

Take, for example, this hum-dinger:

“Do you close the bathroom door even when you’re the only one home?”

I doubt any of today’s internet goo-roos would even think to write that.

Yet, it was one of the biggest controls of his career.

He wrote lots and lots of controls like this.

With headlines like this.

And, yes, with the same kind of impact as this.

And, you can see 209 of these packages in high resolution, on a single USB drive in the “Bill Jayme Collection” $22 million swipe file, on sale for $200 off, until Friday at midnight (EDT).

Here is my jolly ol’ blatant affiliate link:

http://www.EmailPlayers.com/jayme

Ben Settle

P.S. Brian Kurtz is printing these USB drives “on demand” — so realize it could take anywhere from 1-3 weeks to get them, depending on mail speed and restocking times.

P.P.S. If you forward me your receipt your set before the deadline (not just buy, but also send the receipt before the deadline), I will also give you:

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Let me be 100% crystal clear:

To get the videos you must send me the receipt before the deadline — not just buy before the deadline. If you send it after the deadline, you don’t get the videos.

Here's where to get you some:

http://www.EmailPlayers.com/jayme