Why the jerk at the top of the mountain makes more than the time ho at the bottom
Published: Sun, 10/07/18
Once upon a time, I quoted this “Email Players” rule on my podcast:“It’s better to be the Bytch at the top of the mountain than the ho at the…
www.BenSettle.com
Free Email & Web Marketing Tips
Mysterious A-list copywriter does arse-hole poetry reading
Published: Sun, 10/07/18
“I'm grouchy in the morning, cranky in the afternoon, moody at night, I’m like miserable!” — Vincent Benedict (Aka elBenbo's hero) “Twins”As…
3 email “power words” that can put lots more sales in your evil piggy bank
Published: Sun, 10/07/18
Lets talk about Frank Johnson.He was the bloke who created the famous "Johnson bo " - that dotted bo at the top of sales letters that has been used to…
How this copywriting “sorcerer” cast a spell of compliance on his clients
Published: Sat, 10/06/18
Many years ago, I heard the direct marketing author Denny Hatch tell a story about the late, great Bill Jayme, and how he would deal with…
Do you really want some bewb like this buying from you?
Published: Sat, 10/06/18
A magnificent blue flame special asks:===Dear BenGreetings and felicitations!I’m curious as to why you don’t use a salutation in your (irreverent,…
How to slip your emails past the secretary
Published: Fri, 10/05/18
One of the highlights of the late, great "unsung hero" of copywriters Bill Jayme’s genius, was how he wrote his outer envelopes for direct…
How to create your own copywriting tactics
Published: Fri, 10/05/18
Last year while at wing chun kung fu lessons, Sifu showed me a move that was, at a glance, not in the wing chun system.If anything, it was the…
The secret of writing "get-you-in-the-gut" subject lines
Published: Thu, 10/04/18
Not only do I think the late, great Bill Jayme was one of the best “email” writers who ever lived (even though he never sold anything with email), I…
The $22 million swipe file
Published: Thu, 10/04/18
Let me tell you about the super-crotchety man I call the greatest email copywriter who ever lived:Bill Jayme.I call him this even though he died in…
3 curable copywriter diseases
Published: Wed, 10/03/18
I recently got roped into a discussion about sending emails on weekends. Specifically, if pitching on the weekends was a good idea, out of the fear…