Why the jerk at the top of the mountain makes more than the time ho at the bottom
Published: Sun, 10/07/18
Once upon a time, I quoted this “Email Players” rule on my podcast:“It’s better to be the Bytch at the top of the mountain than the ho at the…
Free Email & Web Marketing Tips
Published: Sun, 10/07/18
Once upon a time, I quoted this “Email Players” rule on my podcast:“It’s better to be the Bytch at the top of the mountain than the ho at the…
Published: Sun, 10/07/18
“I'm grouchy in the morning, cranky in the afternoon, moody at night, I’m like miserable!” — Vincent Benedict (Aka elBenbo's hero) “Twins”As…
Published: Sun, 10/07/18
Lets talk about Frank Johnson.He was the bloke who created the famous "Johnson bo " - that dotted bo at the top of sales letters that has been used to…
Published: Sat, 10/06/18
Many years ago, I heard the direct marketing author Denny Hatch tell a story about the late, great Bill Jayme, and how he would deal with…
Published: Sat, 10/06/18
A magnificent blue flame special asks:===Dear BenGreetings and felicitations!I’m curious as to why you don’t use a salutation in your (irreverent,…
Published: Fri, 10/05/18
One of the highlights of the late, great "unsung hero" of copywriters Bill Jayme’s genius, was how he wrote his outer envelopes for direct…
Published: Fri, 10/05/18
Last year while at wing chun kung fu lessons, Sifu showed me a move that was, at a glance, not in the wing chun system.If anything, it was the…
Published: Thu, 10/04/18
Not only do I think the late, great Bill Jayme was one of the best “email” writers who ever lived (even though he never sold anything with email), I…
Published: Thu, 10/04/18
Let me tell you about the super-crotchety man I call the greatest email copywriter who ever lived:Bill Jayme.I call him this even though he died in…
Published: Wed, 10/03/18
I recently got roped into a discussion about sending emails on weekends. Specifically, if pitching on the weekends was a good idea, out of the fear…