3 curable copywriter diseases

Published: Wed, 10/03/18

I recently got roped into a discussion about sending emails on weekends. Specifically, if pitching on the weekends was a good idea, out of the fear that nobody reads emails on weekends and, come start of the work week, they wouldn’t get read due to volume of email, distraction, etc etc etc.

Survey says:

To me it makes zero sense not to pitch every day, 7 days per week.

This question is a result of 3 things:

1. Playing to not lose, instead of playing to win

2. Thinking the laws of direct response marketing suddenly stop working on weekends (Hint: your mileage may vary, but all my most successful launches, affiliate campaigns, and special offers — spanning multiple niches — have always done way better on weekends than weekdays — and, especially, *holiday* weekends, when everyone is supposedly not incessantly checking their emails out of sheer boredom or for escape/entertainment)

3. Not writing emails people want to read

The good news?

All 3 are curable copywriter diseases.

The first is simply a shift in mindset.

Once you realize it’s your ethical and moral duty to let people know your product exists (assuming it will help them with a need, problem, pain, or desire in their lives) each day, and that you will make more sales from giving them sweet release, it’s easy to wipe that disease out.

The second is just a matter of testing and experience.

And the third is a matter of edu-ma-cation.

Edu-ma-cation Professor elBenbo is happy to dispense, for far less than a college degree or even a semester in pre-school, in my “Email Players” newsletter & the “Email Players Playbook” (which comes with your subscription).

The rest is up to you after that.

Can you take the syringe I give you, jab it into your bootay, and cure yourself?

It might prick for a second.

Maybe even draw a drop or two of blood — as you navigate the short learning curve, write your first emails using my hair-raising methods, and mail each day.

But, the cure is well worth the discomfort.

And, it can inoculate you from such profit-killing sickness all your days.

To learn more about my newsletter and accompanying book, go here:

http://www.EmailPlayers.com

Ben Settle