How to create your own copywriting tactics
Published: Fri, 10/05/18
If anything, it was the opposite.
And, something I would have thought someone like him, who has been training and teaching wing chun for over 40 years, is one of the top traditional wing chun guys in the country, and has his name on the Shaolin Temple in China (a lot of celebrities, etc pay to have their names there, Sifu earned his) would teach against, if anything.
So I had to ask:
“Sifu, is that actually wing chun?”
His answer?
“It’s not in the wing chun system, but it’s 100% wing chun.”
In other words:
The move (which he made up on the fly) was based on all the core principles.
But, nobody teaches it as Wing Chun.
Except, of course, for him.
And that’s when he said something that changed my entire perception of copywriting:
“When you know the system well enough, you can create your own tactics.”
And you know what?
It’s the exact same thing in email copywriting, too. (And, I would say, this applies to any kind of direct response marketing you’re doing — not just email or copywriting, but videos, livestreams, podcasts, speaking from the stage, VSL’s, whatever…)
When you’ve mastered the fundamentals you can create your own tactics.
Which means you’ll confound your competitors.
Drive your copycats nuts.
And, make a lot more sales (whether for your own products or for clients).
Take the late, great copywriter Jim Rutz, for example.
He was one of the single best copywriters who ever lived. And, if you look at some of his most profitable headlines (like his infamous “New Coup For Lou” headline), they are not always what anyone would consider “direct response copywriting.”
Certainly, they aren't found in any list of "top 100 headlines" collections.
Yet, are still 100% direct response copywriting.
And, from what I understand, long-running controls.
Which brings me to another old school copywriter who also did this:
Mr. Bill Jayme.
When I read his $22 million swipe file (an 11-DVD collection of 209 of his sales letter packages that collectively earned him well over $22 million in fees in today's money, and that is on sale at a $200 discount until Sunday a midnight EST), I see a lot of cases where he created his own copywriting tactics — which is probably why he was all but impossible to knock-off, and was regarded as the single greatest magazine copywriter of his day.
And, you know what else?
In my humble (but accurate) opinion, his ads are especially great models for emails, too.
Especially since they are more "narrative" based like great emails are.
And, not so much "fascination" based.
(ie all hard-hitting bullets and claims, etc.)
More:
If you buy before the deadline, I will also give you a 70+ minute bundle of videos I shot called:
“elBenbo Unplugged: Copywriting”
Some of the secrets inside these videos include:
* A secret way (I learned by studying certain popular comic book writers) of using photos to make your sales letters far more persuasive.
* The bedroom trick for knocking out sales letters customers can’t resist buying from.
* The sex sales letter technique for making your ads almost impossible to stop reading.
* What to talk about in your ads and other marketing if you absolutely MUST get someone’s attention.
* How to trick your brain into writing copy that turns people almost into feening, buggy-eyed addicts for whatever you sell.
* The single best way ever invented for getting overrun with new copywriting clients!
* The “brain-twist” technique used by one of the best copywriters in history to knock out sales letter bullets.
* The scatter-brain’s secret to eliminating burnout and boredom when working long hours.
* A little-used copywriting trick for making even your most outrageous claims 100% believable to even the most hardened skeptics.
To get all this copywriting goodness, and at a $200 discount, go here:
http://www.EmailPlayers.com/jayme
Ben Settle
P.S. Brian Kurtz is printing these “on demand” — so realize it could take anywhere from 1-3 weeks to get them, depending on mail speed and restocking times.
But, the bonus videos are digital and you will get them immediately.