Mysterious A-list copywriter does arse-hole poetry reading
Published: Sun, 10/07/18
— Vincent Benedict
(Aka elBenbo's hero)
“Twins”
As (admittedly) crotchety and reluctant to suffer fools gladly as people think I am, I got nuttin’ on how the late, insult-slinging copywriting genius Bill Jayme was.
One of my favorite Bill Jayme stories:
He was talking to a would-be client.
And, the client insisted on a one-page sales letter, foolishly and naively nattering on about how “nobody reads long copy…”
Mr. Jayme’s response?
“If you want short copy, there are loads of bums in California that will write you a one-page letter. Go look one up.”
It’s like… it’s like… asshole poetry.
Pure art.
Anyway, I have no real point in telling this story other than amusement.
Except, maybe, as another excuse to talk about this great man of copywriting.
And, specifically, the giant swipe file of his, containing 209 high resolution ads, on 11-DVD’s, he wrote, that he was collectively paid $22 million in fees for (in today’s money) when he walked the earth. These sales letter packages span 138 different publications, in markets both small and obscure, big and mainstream. You can see everything about each package — including the sales letters, the envelope copy (reading these will be hands down the best subject line education you will ever get), the lift notes, the circulars, the reply elements, and everything else that went with them.
These DVDs have gone for $495.00.
But, if you buy them before midnight tonight (EST) you get them at a $200 discount.
To get this massive swipe file today, while you can, go here:
http://www.EmailPlayers.com/jayme
Ben Settle
P.S. Brian Kurtz is printing these “on demand” — so realize it could take anywhere from 1-3 weeks to get them, depending on mail speed and restocking times.
P.P.S. If you grab your set tonight, I will also send you:
“elBenbo Unplugged: Copywriting”
This 70+ minutes of my best and most advanced copywriting secrets, many of which I have never revealed anywhere else, for any price.
Some of the secrets inside include:
* A secret way (I learned by studying certain popular comic book writers) of using photos to make your sales letters far more persuasive. (Not only does this trick give your ads more built-in “prestige”, but it can ratchet up your sales, too.)
* The bedroom trick for knocking out sales letters customers can’t resist buying from. (This once helped nab a client I helped almost $2,000.00 in sales for every $150.00 spent on Facebook ads, if that tells you something…)
* The sex sales letter technique for making your ads almost impossible to stop reading. (I’ve only seen one copywriter ever do this, but when I started doing it in my sales letters, they became almost “hypnotically” hard to stop reading.)
* What to talk about in your ads and other marketing if you absolutely MUST get someone’s attention. (I heard a famous sales trainer talk about this once — and it works like crazy to reel in and get the focus of even the most gnat-like attention spans.)
* How to trick your brain into writing copy that turns people almost into feening, buggy-eyed addicts for whatever you sell. (This is straight from a copywriter who studied advanced psychology and neuroscience at Princeton University, and will forever change the way you write your ads.)
* The single best way ever invented for getting overrun with new copywriting clients! (Works like crazy even for brand spanking new “fresh off the turnip truck” freelancers.)
* The “brain-twist” technique used by one of the best copywriters in history to knock out sales letter bullets. (Works like gangbusters for creating product, article, and livestream titles, too.)
* The scatter-brain’s secret to eliminating burnout and boredom when working long hours. (This has been used by everyone from best-selling science fiction authors to A-list copywriters, and can potentially let you work 12+ hour days without even a spark of burnout!)
* A little-used copywriting trick for making even your most outrageous claims 100% believable to even the most hardened skeptics. (A secret used by two of the greatest copywriters who ever lived, but that nary anyone online bothers with for some reason.)
To get all these videos and Bill Jayme’s crotchety $22 million swipe file at a $200 discount, go here while there’s still a little time:
http://www.EmailPlayers.com/jayme