How this copywriting “sorcerer” cast a spell of compliance on his clients
Published: Sat, 10/06/18
Basically, it went down like this:
Bill Jayme would make a deal to write a package for a magazine.
Then, he’d tell the client when he would have it done by.
Then, the client would say, “Don’t you want to know what the articles are going to be?”
To which Mr. Jayme would say:
(Paraphrased)
“No, I’ll pick the articles, and tell you what they’ll be. These are my people. I know them, and they know me…”
Some find this arrogant.
Others (like me) find it amusing.
But, arrogant or amusing, there was a reason this "copywriting sorcerer" was booked out years in advance, could charge pretty much any fee he wanted, and had a long string of home runs.
The reason?
He knew his market better than anyone else.
The best copywriters all do.
Which is why they often create the advertising before the content of the product they are selling. They pretend they have magic genie-like powers to give their market whatever they want, write an ad selling it, then create the product around the ad -- removing the claims they couldn't figure out how to fulfill in the product.
And if you think that's wild:
Back in the day, it was not unusual for certain mail order people to run an ad they wrote for a product that did not yet exist in a newspaper, and not even bother creating the product if it bombed, or scurry to create it as fast as possible to fulfill the orders if it was a hit (something I am pretty sure is illegal to do nowadays...)
Something to think about next time you want to create a product.
In the meantime?
If you want to see 200+ samples of Bill Jayme’s ads — where he knew the market better than the clients, and you can see what those kinds of sales letter packages looked like — you have until tomorrow night at midnight (EST) to get your sneaky little paws on “The Bill Jayme Collection.” This is his 209 piece $22 million dollar swipe file (i.e. these ads collectively he was paid $22 million in fees in today’s money to create), on 11-DVD’s.
I have found this content to be incredibly educational.
Especially for my emails.
(Even though they were for direct mail.)
To get this huge swipe file at a $200 discount, go here tonight:
http://www.EmailPlayers.com/jayme
Ben Settle
P.S. Brian Kurtz is printing these “on demand” — so realize it could take anywhere from 1-3 weeks to get them, depending on mail speed and restocking times.
P.P.S. If you grab your set tonight, I will also send you:
“elBenbo Unplugged: Copywriting”
This 70+ minutes of my best and most advanced copywriting secrets, many of which I have never revealed anywhere else, for any price.
Some of the secrets inside include:
* A secret way (I learned by studying certain popular comic book writers) of using photos to make your sales letters far more persuasive. (Not only does this trick give your ads more built-in “prestige”, but it can ratchet up your sales, too.)
* The bedroom trick for knocking out sales letters customers can’t resist buying from. (This once helped nab a client I helped almost $2,000.00 in sales for every $150.00 spent on Facebook ads, if that tells you something…)
* The sex sales letter technique for making your ads almost impossible to stop reading. (I’ve only seen one copywriter ever do this, but when I started doing it in my sales letters, they became almost “hypnotically” hard to stop reading.)
* What to talk about in your ads and other marketing if you absolutely MUST get someone’s attention. (I heard a famous sales trainer talk about this once — and it works like crazy to reel in and get the focus of even the most gnat-like attention spans.)
* How to trick your brain into writing copy that turns people almost into feening, buggy-eyed addicts for whatever you sell. (This is straight from a copywriter who studied advanced psychology and neuroscience at Princeton University, and will forever change the way you write your ads.)
* The single best way ever invented for getting overrun with new copywriting clients! (Works like crazy even for brand spanking new “fresh off the turnip truck” freelancers.)
* The “brain-twist” technique used by one of the best copywriters in history to knock out sales letter bullets. (Works like gangbusters for creating product, article, and livestream titles, too.)
* The scatter-brain’s secret to eliminating burnout and boredom when working long hours. (This has been used by everyone from best-selling science fiction authors to A-list copywriters, and can potentially let you work 12+ hour days without even a spark of burnout!)
* A little-used copywriting trick for making even your most outrageous claims 100% believable to even the most hardened skeptics. (A secret used by two of the greatest copywriters who ever lived, but that nary anyone online bothers with for some reason.)
Get the goods here:
http://www.EmailPlayers.com/jayme