The secret of writing "get-you-in-the-gut" subject lines
Published: Thu, 10/04/18
Why?
Because many of his headlines would make for even better subject lines.
I say this because, when you read his sales letters, you will notice he wrote a lot of emotionally-charged and problem-oriented headlines, that “got” you in the gut, making it all but impossible to not at least open the envelope.
And, I’ve found they do the exact same for getting emails opened.
Take, for example, this hum-dinger:
“Do you close the bathroom door even when you’re the only one home?”
I doubt any of today’s internet goo-roos would even think to write that.
Yet, it was one of the biggest controls of his career.
He wrote lots and lots of controls like this.
With headlines like this.
And, yes, with the same kind of impact as this.
And, you can see 209 of these packages in high resolution, on 11-DVD’s in the “Bill Jayme Collection” $22 million swipe file, on sale for $200 off, until Sunday at midnight (EST).
The deadline to get everything at a $200 discount is Sunday at midnight (EST).
Here is the jolly ol’ link:
http://www.EmailPlayers.com/jayme
Ben Settle
P.S. Brian Kurtz is printing these “on demand” — so realize it could take anywhere from 1-3 weeks to get them, depending on mail speed and restocking times.
P.P.S. If you grab your set before the deadline, I will also give you:
“elBenbo Unplugged: Copywriting”
This 70+ minutes of my best and most advanced copywriting secrets, many of which I have never revealed anywhere else, for any price.
Some of the secrets inside include:
* A secret way (I learned by studying certain popular comic book writers) of using photos to make your sales letters far more persuasive. (Not only does this trick give your ads more built-in “prestige”, but it can ratchet up your sales, too.)
* The bedroom trick for knocking out sales letters customers can’t resist buying from. (This once helped nab a client I helped almost $2,000.00 in sales for every $150.00 spent on Facebook ads, if that tells you something…)
* The sex sales letter technique for making your ads almost impossible to stop reading. (I’ve only seen one copywriter ever do this, but when I started doing it in my sales letters, they became almost “hypnotically” hard to stop reading.)
* What to talk about in your ads and other marketing if you absolutely MUST get someone’s attention. (I heard a famous sales trainer talk about this once — and it works like crazy to reel in and get the focus of even the most gnat-like attention spans.)
* How to trick your brain into writing copy that turns people almost into feening, buggy-eyed addicts for whatever you sell. (This is straight from a copywriter who studied advanced psychology and neuroscience at Princeton University, and will forever change the way you write your ads.)
* The single best way ever invented for getting overrun with new copywriting clients! (Works like crazy even for brand spanking new “fresh off the turnip truck” freelancers.)
* The “brain-twist” technique used by one of the best copywriters in history to knock out sales letter bullets. (Works like gangbusters for creating product, article, and livestream titles, too.)
* The scatter-brain’s secret to eliminating burnout and boredom when working long hours. (This has been used by everyone from best-selling science fiction authors to A-list copywriters, and can potentially let you work 12+ hour days without even a spark of burnout!)
* A little-used copywriting trick for making even your most outrageous claims 100% believable to even the most hardened skeptics. (A secret used by two of the greatest copywriters who ever lived, but that nary anyone online bothers with for some reason.)
Here's where to get you some:
http://www.EmailPlayers.com/jayme