Why the jerk at the top of the mountain makes more than the time ho at the bottom
Published: Sun, 10/07/18
“It’s better to be the Bytch at the top of the mountain than the ho at the bottom”
And, I still stand by that philosophy.
Not just because I dislike people.
(Except *you*, of course…)
But also, because it’s just more profitable all around.
Take the late copywriting recluse Bill Jayme, for example. Not only was he probably the highest paid copywriter of his day, he was (literally) the guru at the top of the mountain. Yes, he lived on top of a hill in California wine country. And, he made his clients come to see him.
One of his clients even went on record, saying:
“We went like pilgrims to the guru. We had to go up the mountain to see them.”
There's a powerful positioning lesson there for eyes to smell and ears to see.
But he got away with it because he was simply the best there was at what he did (writing sales copy to sell magazines). And, if you want to see 209 of his best sales letter packages… on 11-DVDs… and in high resolution… there’s only a small window of time left to get “The Bill Jayme Collection” from Brian Kurtz at a $200 discount.
Plus, if you buy it before the midnight tonight (EST) deadline, you’ll also get:
“elBenbo Unplugged: Copywriting”
This is 70+ minutes of my best and most advanced copywriting secrets, many of which I have never revealed anywhere else, for any price.
Some of the secrets inside include:
* A secret way (I learned by studying certain popular comic book writers) of using photos to make your sales letters far more persuasive. (Not only does this trick give your ads more built-in “prestige”, but it can ratchet up your sales, too.)
* The bedroom trick for knocking out sales letters customers can’t resist buying from. (This once helped nab a client I helped almost $2,000.00 in sales for every $150.00 spent on Facebook ads, if that tells you something…)
* The sex sales letter technique for making your ads almost impossible to stop reading. (I’ve only seen one copywriter ever do this, but when I started doing it in my sales letters, they became almost “hypnotically” hard to stop reading.)
* What to talk about in your ads and other marketing if you absolutely MUST get someone’s attention. (I heard a famous sales trainer talk about this once — and it works like crazy to reel in and get the focus of even the most gnat-like attention spans.)
* How to trick your brain into writing copy that turns people almost into feening, buggy-eyed addicts for whatever you sell. (This is straight from a copywriter who studied advanced psychology and neuroscience at Princeton University, and will forever change the way you write your ads.)
* The single best way ever invented for getting overrun with new copywriting clients! (Works like crazy even for brand spanking new “fresh off the turnip truck” freelancers.)
* The “brain-twist” technique used by one of the best copywriters in history to knock out sales letter bullets. (Works like gangbusters for creating product, article, and livestream titles, too.)
* The scatter-brain’s secret to eliminating burnout and boredom when working long hours. (This has been used by everyone from best-selling science fiction authors to A-list copywriters, and can potentially let you work 12+ hour days without even a spark of burnout!)
* A little-used copywriting trick for making even your most outrageous claims 100% believable to even the most hardened skeptics. (A secret used by two of the greatest copywriters who ever lived, but that nary anyone online bothers with for some reason.)
To get all these videos and Bill Jayme’s crotchety $22 million swipe file at a $200 discount, go here while there’s still a little time:
http://www.EmailPlayers.com/jayme
Ben Settle
P.S. Brian Kurtz is printing these “on demand” — so realize it could take anywhere from 1-3 weeks to get them, depending on mail speed and restocking times.