The Bullet Man
Published: Fri, 05/29/15
True story: Once upon a time the late great copywriter Gary Halbert was hired by Entrepreneur Magazine as a consultant. And he said he was writing an…
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The copywriting teacher who made my fingers bleed
Published: Fri, 05/29/15
We're doing things a bit different this week on the podcast. Instead of me blabbing away like a lunatic, Producer Jonathan and I decided to interview…
How my favorite tax guru got overrun with new coaching clients using a 350 word email
Published: Fri, 05/29/15
My favorite ta guru, "Email Players" subscriber Diane Kennedy says: "I sent out an email talking about my husband's surgery and kept it at 350 words…
I'm gonna pitch you until I enrich you
Published: Thu, 05/28/15
Today's the deadline to get the June "Email Players" issue. Here's what's inside: * The simplest marketing funnel (your list is already…
People who should NOT subscribe to "Email Players"
Published: Wed, 05/27/15
In just a couple short days the June "Email Players" issue goes to the printer, so if you want in in time to get it, best hop to it. Chop! Chop!…
Why reverse engineering me can keep you broke
Published: Tue, 05/26/15
Behold: Earlier this year, a question was posed in the private Facebook group I co-own with Ryan Healy that a lot of people have asked over the past…
Act like a troll, get slapped like a troll
Published: Mon, 05/25/15
Following is a true story: A couple weeks ago I decided to help fulfill a dead marketer's final wish (Stan Billue, who was the world's greatest phone…
Howard Stern's big meanie email secret
Published: Sun, 05/24/15
Earlier this year I wrote an email with the subject line: "Why Email Players is like a period" Where I made an admittedly crude analogy about the…
Muppet of the month
Published: Sun, 05/24/15
At our Oceans 4 Mastermind last weekend, one of the attendees from across the pond Tim Goodwin told me about a new word I shalt use and abuse at least…
How to get "un-stuck" when writing ads and emails
Published: Fri, 05/22/15
Often (too often) at my Wing Chun Kung Fu lessons, I ask, "Sifu, how do I apply this movement in a real life fight situation…" My wise, "Yoda-like"…