How to get "un-stuck" when writing ads and emails
Published: Fri, 05/22/15
"Sifu, how do I
apply this movement
in a real life fight
situation…"
My wise, "Yoda-like" teacher says:
"The answer is
in the form"
The form being a series of movements I practice daily.
(Both on my training dummy, and via mirror).
And you know what?
This is also a multi-million dollar marketing/copywriting lesson
too (if you are wise enough to see it, and not blow it off due to
its simplicity). Because, you see, it's the exact same when one of
my "Email Players" subscribers asks something like:
"Ben! What words should I use in this headline???"
"Ben! What kind of offers should I use???"
"Ben! How should I write a story for this???"
Yada yada yada…
My reply?
"The answer is
in the market."
Example:
Just yesterday I was helping my ex-copywriting apprentice (who I
seem to help more now than when she was formally my apprentice,
maybe it's because she's less defiant? Hmm…) with an ad she's
writing.
What did I do?
I walked her through the market.
(Via the answers her client gave her to some very specific
questions I used to send clients to suck out all kinds of gold
about their market like snake venom from a wound)
In the end?
She said "Ben you are a GENIUS at this!"
To which I simply replied:
"Correct..."
Anyway, when stuck remember:
The answer is always in the market.
Look to yon market and you can't lose.
Speaking of which:
If you want to see the exact way I use to draw out research from
markets I sell in, then check out the bonuses my pals and I who are
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of them is 150 pages (in pdf) of compiled issues about copywriting
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running for 8 years, without anyone being able to beat it in a very
overheated market full of sharp copywriters.
It also shows the method I use to write bullets.
And write stories.
And write closes.
And write headlines.
And, even, a line-by-line analysis of one of the most successful
ads I've ever written for the self defense niche (which you can
apply the info to any niche you sell in).
But, that's just ONE of the several bonuses.
Add them up and it's thousands in "for real" retail value.
For example…
You also get a video presentation on selling with stories I did for
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first 2 videos you're simply not listening."
And, I would add, should hand in your marketing card.
Even more:
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And we be just warming up here.
These are but a *few* of the bonuses you get just for trying Ray
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Ben Settle