The copywriting teacher who made my fingers bleed
Published: Fri, 05/29/15
Instead of me blabbing away like a lunatic, Producer Jonathan and I
decided to interview one of the "founding fathers" of Internet
marketing about copywriting, seeing as how our guest is also one of
the world's best copywriters. (Just one of his ads dragged in some
8-figures before it ran its course). In fact, our guest has gotten
"fan mail" about his copy from guys like Gary Bencivenga
(universally considered the world's greatest living copywriter) and
the late Marty Edelston (founder of Boardroom, who worked closely
with pretty much every top A List copywriter you can think of, and
even "discovered" many of them). Our guest is also written about in
Dan Kennedy's magnificent book "The Ultimate Sales Letter", too.
And, when Agora Publishing (9-figure per year direct mail giant)
needed someone to teach the first (and most important) lesson of
their advanced Gene Schwartz copywriting course several years back…
the first two people they called were the legendary Jay
Abraham…and this man I talked with.
More:
He's also someone I had a chance to learn a lot from early in my
copywriting adventures after he hired me to write an ad and
brutally critiqued each draft, until my fingers dang near bled from
typing.
Anyway, we ended up talking for almost two hours.
And so, we have chopped it into 4-parts.
We'll be releasing a new part starting today.
And, another part each day through Sunday.
Incidentally, this first part is all about headlines, and it turned
out to be one of the best, and most intense discussions on the
subject I've ever heard.
To find out who this dude is, go to:
http://www.BenSettleShow.com/antipreneur
Ben Settle