What shallow thinking copywriters never comprehend
Published: Fri, 02/19/21
Some fun irony:My favorite part of the late, great copywriter Gene Schwartz’s magnificent tome “Breakthrough Advertising” isn’t about copywriting,…
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How to use copywriting to create cults & indoctrinate people into your wicked ways
Published: Fri, 02/19/21
Mushing on with part 2 of my recent interview with the great Ken McCarthy…elBENBO: Let’s riff more on the cult & indoctrination power of…
How to meet, befriend & be promoted by your favorite guru
Published: Thu, 02/18/21
True story for the ages:Last year Stefania interviewed the great Ken McCarthy for her Biz Typology customers and he told her an e tremely fascinating…
How to think & write like a marketing genius
Published: Thu, 02/18/21
Following is part 1 of 4 of an interview I did about copywriting & online empire building with Ken McCarthy just a few weeks ago.Here are some…
“A homeless guy could pull this off”
Published: Wed, 02/17/21
Reader Jameel Paul chimes in:==Hey Ben,Just wanted to share a small (and i mean small) success from following you and your teachingsAnd I'm not an EP…
Damaged customers who like to unpack their shyt on you
Published: Tue, 02/16/21
Continuing yesterday’s “damaged customers” bit...Last year I saw some of Iliza Shlesinger's standup Netfli act "Elder Millennial."And in one part of…
Special delivery instructions from the pit of despair
Published: Mon, 02/15/21
Behold these special delivery instructions from someone who once tried to subscribe to “Email Players”:===Special Delivery Instructions:I’m only…
I like my email lists like I like my women
Published: Sun, 02/14/21
A true story for the lovelorn ages:Not long ago, Stefanie sent me a series of Facebook screenshots from a guy Virtue Signaling about how he dated,…
Book editor reveals the key to unlimited business success
Published: Sat, 02/13/21
“Email Players” subscriber & book editor Lori Lynn drops some value for the discerning marketer interested in being surrounded with nothing but the…
I told him to set fire to his silly email
Published: Fri, 02/12/21
Let me tell you a story about my friend NN.He’s in his mid 40’s and, couple years ago he asked my advice on how to attract and date a hot woman half…